Bheem is the favourite television character among kids, followed by Doraemon, as per the sixth edition of Ormax Media’s kids’ favourite character ranking study, ‘Small Wonders’.
‘Balika Vadhu’s Anandi continues as the favourite Hindi GEC character. The study also tracks the favourites of kids across eight other parameters, including:
Favourite Film Star (Male) – Salman Khan
Favourite Film Star (Female) – Katrina Kaif
Favourite Cricketer – Sachin Tendulkar
Favourite Sportsperson (Non-cricket) – Sania Mirza
The other three parameters measured by ‘Small Wonders’ among kids are their favourite sports, favourite play items and favourite places to eat outside.
The study was conducted among kids in the 6-14 age group, SEC ABC, in eight cities – Mumbai, Delhi, Kolkata, Ahmedabad, Hyderabad, Lucknow, Jalandhar and Chennai. The study report gives details on all parameters across age, gender and markets.
Ormax Media is the owner of 20 proprietary research products that are used across the media industry.
Set up in 2008 by Vispy Doctor and Shailesh Kapoor, Ormax Media partners with 81 leading media brands today, including Multi Screen Media, STAR India, Viacom18 Television, Disney Network, Times Television, Yash Raj Films, Fox Star Studios, Eros International, Viacom18 Motion Pictures, GroupM, Lintas Media, Radio City, My FM, Oye FM, amongst others.