The Forum Mall Bangalore, part of Prestige Group, has awarded its creative duties to TBWA\India.
The business was bagged following a multi-agency pitch. The Forum Mall is one of Bangalore’s most prominent landmarks and a destination for shoppers in Bangalore.
Rama Raju, General Manager, The Forum Mall said, “What impressed us was TBWA\India’s ability to think out of the box, its disruptive approach and most importantly, brand ownership, which convinced us to partner with the agency.”
Commenting on the win, Nirmalya Sen, Managing Director at TBWA\India said, “Only the most matured marketers pick their communications partner on the basis of their credentials. We are delighted to partner one such company in the Prestige Group and we are looking forward to co-creating The Forum brand with them.”
Arindam Sengupta, Vice President-South, TBWA\India added, “We are delighted to work with a client who shares similar ideologies and understands our approach to communication. It is indeed a challenge and an honour for TBWA to build such an iconic brand. We look forward, in all enthusiasm, to create some unconventional and fresh advertising for them, with them.”