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Advertising Interviews

Rob Norman
Global Chief Digital Officer, GroupM

We need to create advertising assets that are not just compelling but "thumb-stopping" creative: Rob Norman, GroupM

Addressing delegates at the International Advertising Association (IAA) Cabana, during the Cannes Lions International Festival o...

Yannick Bollore
Chairman and Chief Executive Officer, Havas Group

Havas is a digital native company: Yannick Bollore

“I think the average age of employees at Havas is 27, it is a digital native company,” says Yannick Bolloré, Chairman and Chief Executive Officer, Havas Group, in a matter of fact manner exuberating quiet confiden...

Michael Roth
Chairman and Chief Executive Officer, Interpublic Group of companies, (at Cannes)

We have become stronger, bigger and our price has gone up: Michael Roth

Treating each existing client as a new pitch is the way one should treat clients, believes a visibly exhausted but upbeat Michael Roth, Chairman and Chief Executive Officer of the Interpublic G...

R Balki
Group Chairman, MullenLowe Lintas Group

“I don’t know why it is such a big deal, I just had fun and I’m just going away, I think nothing interesting is happening in advertising right now, so my going away is one day of excitement, it is like award shows to be forgotten, after a day,” says R. Balakrishnan aka Balki (Grou...

Arun Iyer
Chief Creative Officer, Lowe Lintas

“Go to a pitch with your point of view, not necessarily what the client wants, because at the end of the day they come to you because they want your thinking,” believes Arun Iyer, Chief Creative Officer, Lowe Lintas.

“We don’t carry options for pitches we go with a point ...