The Media Research Users Council (MRUC), an apex body representing major advertisers, advertising agencies, publishers and broadcasters, has announced some key appointments.
MRUC Board of Governors has unanimously elected Ashish Bhasin, Chairman & CEO, South Asia, Dentsu Aegis Network (DAN), as the new Chairman. He has taken over from I Venkat, Director, Eenadu.
Bhasin has been part of the Media, Advertising & Marketing community – especially representing India and the Asia Pacific market for the past 27 years. DAN India currently comprises companies such as Carat, Dentsu, Dentsu Media, Dentsu Impact, Dentsu India, Dentsu One, iProspect, Isobar, Posterscope, The StoryLab, Vizeum, Amnet, Milestone Brandcom, Dentsu Communications, Dentsu Marcom, Dentsu Creative Impact, Dentsu Taproot, Dentsu Web Chutney and Dentsu Media.
MRUC has also appointed Pratap Pawar (Chairman and MD, Sakal) as the new Vice Chairman, he has taken over from Sanjay Tripathy, Senior Executive Vice President at HDFC Life. The board has also appointed Sandeep Saram as the new member.
Founded in 1994, MRUC was formed with the sole purpose of organizing accurate, timely, efficient and economical media research in the country, across all forms of media. As the name suggests, the MRUC exists solely to serve the interests of its members, as far as media research is concerned.