Digital and social media agency WATConsult (part of Dentsu Aegis Network) bagged the digital marketing mandate for Racold, one of India's largest water heating solutions providers. It will manage creative, internet and social platforms including website, search optimisation, social content and email and mobile solutions for building the brand digitally stronger. The account will be serviced from agency's Mumbai office. The mandate was won post a rigorous multi-agency pitch and basis the rankings WAT is appointed.
Anil Bhamre, General Manager, Marketing, Ariston Thermo India Private Limited, said, “We are happy to announce that we have selected WATConsult as our digital agency to carry forward Racold brand digital mandate forward from August 2017 onwards. WATConsult won this mandate post stringent agency selection process followed by Ariston globally. We are certain with their rich experience in digital space and legacy of winning so many awards in the past will take this new journey of Racold in digital space to the next level. We plan to focus on ‘engagement’ levels of our audiences i.e. consumers, influencers, channel partners in digital space. We have had a great first half with our TVC video views touching 10 million views online and now we would like to enhance the consumer experience and brand engagement to the next level. Our focus remains on key markets and product categories we operate today along with social media platforms, website experience and searches.”
Rajiv Dingra, Founder and CEO, WATConsult added, “We are excited to add a reputed brand like Racold to our portfolio. Our team has planned innovative campaigns on digital to build upon its brand promise and deliver on key brand goals."
The digital agency which recently completed 10 years has received more than 100 awards and recognitions in the field of digital media marketing including ‘The Most Progressive Digital Agency Award’ at CMO ASIA Singapore and ‘The Social Media Agency of the Year 2014’ at Socialathon Delhi, among others.