Guest Column
 

Guest Column: Sex, Celebrities, And finally a third: Arko Provo Bose, Group Creative Director, Lowe Lintas

By Arko Provo Bose | 2017/Jul/17

Topicality is getting audiences to tune in from the word go, says Arko Provo Bose

Guest Column: Future of journalism in the age of new media: Meha Jayaswal, Pearl Academy

By Meha Jayaswal | 2017/Jul/17

Digital has changed the way one consumes news today, hence journalism and mass media colleges must bring their curriculum up to speed, says Meha Jayaswal, Area Head, School of Media & Journalism, Pearl Academy

Guest Column: The power of reframing in order to stay relevant: Jaykumar Hariharan, Executive Coach

By Jay Kumar Hariharan | 2017/Jul/15

If you change the way you look at things, the things you look at change, says Hariharan

Guest Column: Weekend programming will undergo a lot of changes in the next 5-10 years: Sunjoy Waddhwa

By Sunjoy Waddhwa | 2017/Jul/13

Sunjoy Waddhwa, CMD, Sphereorigins Multivision, talks about his fascinating voyage in television production and the challenges he overcame

Guest Column: Seven ways to promote your Mobile App for free: Ignasi Prat, CMO, Tappx

By Ignasi Prat | 2017/Jul/12

Prat provides some top recommendations for increasing app download rates in order to stand out in a busy and competitive app marketplace

Guest Column: 'Generation Swipe' and the future of online media: Parul Sharma

By Parul Sharma | 2017/Jul/12

It would be foolhardy for traditional media to ignore the meteoric rise of the digital space and the rate of news consumption by the young, says Parul Sharma, Head of Corporate and Marketing Communication, Star India

Guest Column: Brands must create active users united by shared ideas, interests and experiences: Sabia Gulati

By Sabia Gulati | 2017/Jul/08

The Head of Sales and Marketing, Merlin Entertainments India, says that the traditional four P’s of marketing are the same but their implementation has become more personalised, native and technology driven

Guest Column: AR and Selfie- how long before the twain meet?: Santanu Ghatak, MRM McCann

By Santanu Ghatak | 2017/Jul/07

When the Selfieration and AR meet, the expression possibilities become endless and brands will be able to sync individually with their consumers for individual needs instead of conformity based mass-production

Guest Column: An A-Z of best licensing practices for brand owners: Rohit Sobti, Brand Monk Licensing

By Rohit Sobti | 2017/Jul/06

Rohit Sobti, CEO & Co-Founder of Brand Monk Licensing, shares thoughts on the licensing trend in India

Guest Column: Aroon Purie reflects on Uday Shankar's journey from a 'jhollawala' journalist to a corporate honcho

By Aroon Purie | 2017/Jul/04

Aroon Purie, Chairman and Editor-in-Chief, The India Today Group, says that Uday Shankar makes him proud

Guest Column: With Uday, there's never a dull moment: Sam Balsara

By Sam Balsara | 2017/Jul/04

Sam Balsara,Chairman and Managing Director, Madison World gives us his overview of Uday Shankar’s 10 years at Star India

Guest Column: Long term benefits of GST will outweigh initial pain: Santosh Nair, Editor, Moneycontrol

By Santosh Nair | 2017/Jul/03

GST is an important step towards reducing the flow of black money in the system, and the benefits of that will reflect in the years to come, says Nair

Guest Column: Leveraging Data in an Omnichannel World: Stacey Hawes, President, Data Practice, Epsilon

By Stacey Hawes | 2017/Jul/03

As marketing moves away from mass, push-based messaging towards more personalised communication with consumers, the power and potential of data-driven marketing is clear

Guest Column: 5 ad tech trends to look out for in 2017: Siddharth Gupta, Chief Business Officer, GreedyGame

By exchange4media News Service | 2017/Jul/03

From header bidding and ad fraud to viewability, Siddharth Gupta, Chief Business Officer, GreedyGame, shares five ad tech trends to watch out for in 2017

Guest Column: Vivek Bhargava on his key takeaways from Cannes Lions 2017

By Vivek Bhargava | 2017/Jul/01

The CEO of DAN Performance Group talks about his most memorable moments at the recently concluded Cannes Lions 2017

Guest Column: A look at the print industry and the changing media landscape: MV Shreyams Kumar, Joint MD, Mathrubhumi Group

By MV Shreyams Kumar | 2017/Jun/30

The coverage of local news by regional language newspapers has given circulation the much needed momentum to express consumers’ grievances and aspirations

Guest Column: Media pitch management a corporate Swayamvara: Prabhakar Tiwari, The MargDarshak

By Prabhakar Tiwari | 2017/Jun/28

The Founder and CEO of The MargDarshak delves into the pitch management process and likens it to a Swayamvara for selecting the best suitor with absolute commitment for that happily ever after

Guest Column: News from the IAA Studio-India Chapter Live in Cannes 2017

By Pradeep Dwivedi | 2017/Jun/23

Pradeep Dwivedi, CEO – Sakal Media Group, and a dedicated member of the International Advertising Association (IAA) India Chapter, gives an overview of happenings at the IAA cabana

Guest Column: Brands are built on the bedrock of consistency: Santanu Ghatak, MRM McCann

By Santanu Ghatak | 2017/Jun/23

Are brands and brand-makers interchangeable, wonders Ghatak

Guest Column: Diary of a CCC (Complete Companion @Cannes)

By Ashwini Deshpande | 2017/Jun/22

Ashwini Deshpande, Co-founder & Director of strategic design consultancy Elephant, takes time to observe all that is happening in and around the 64th Cannes Lions International Festival of Creativity

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