Guest Column
 

Guest Column: Mobile App Downloads is a dead business, wake up to the new reality that is audience discovery: Rammohan Sundaram, MD & Sr. VP, APMEA C1X Inc

By Rammohan Sundaram | 2017/Mar/22

Sundaram says it is time for everyone to embrace programmatic mobile first solutions that enable audience discovery and rapid video advertising adoption rather than the downloads that were being forced on consumers

Guest Column: Crowdsourced journalism has become a staple of new media outlets and legacy outlets alike: Kate Olsen, Senior VP, WeberShandwick Social Impact

By Kate Olsen | 2017/Mar/16

While every person with a camera phone and a social media profile is a potential citizen journalist, the true power of crowdsourced journalism lies in the ability to combine the immediacy of real-time information with a process to verify that information

Guest Column: Is ad-supported digital publishing lucrative?: Lavin Punjabi, President & CEO, Affinity.com

By Lavin Punjabi | 2017/Mar/09

Punjabi shares his concerns about sponsored content, and the future of mobile creatives and digital advertising

Guest Column: Men promote men, so why can't women promote women?: Vani Gupta, PepsiCo

By Vani Gupta | 2017/Mar/08

On International Women’s Day today, Vani Gupta, ?Marketing Director - Indian Snacks, Foods at PepsiCo, says that in some ways women should be more like men if they want to succeed in the workplace

Guest Column: Do your bit to ensure that the future for girls is bright, equal, safe and rewarding: Rajiee M Shinde, PTC Punjabi Network

By Rajiee M Shinde | 2017/Mar/08

On International Women’s Day today, Rajiee M Shinde, Director & CEO, PTC Punjabi Network, on women playing stellar roles at home as well as the workplace

Guest Column: Women inhibit themselves from dreaming big and going the extra mile to take what is rightfully theirs: Prema Sagar, Genesis Burson-Marsteller

By Prema Sagar | 2017/Mar/08

On International Women’s Day today, Sagar, the Founder of Genesis Burson-Marsteller, on women leaders bringing with them a unique combination of empathy, efficiency, competence and resilience

Guest Column: The glass ceiling is only built to be broken: Pooja Pathak, Media Mantra

By Pooja Pathak | 2017/Mar/08

On International Women’s Day today, the Director of Media Mantra makes a strong case for women entrepreneurs

Guest Column: How start-ups and SMEs can compete with big brands and MNCs on SEO results?: Anil Kumar Singh, Ogilvy & Mather

By Anil Kumar Singh | 2017/Mar/06

Being at the top in a search engine result page gives any business a great boost in overall growth, recognition and achievement of goals, says Singh

Guest Column: Me, myself and complications; 'Orthogonally speaking': G Viswanathan, Red Fuse Communications

By G Viswanathan | 2017/Mar/03

G Viswanathan, Red Fuse Communications shares his experience from the recently concluded WPP STREAM unconference 2017 in Jaipur

Guest Column: Marketers need to learn how to tap into the pulse of India's Velvet Rope Generation: Sudeep Bhalla, Vodafone India

By Sudeep Bhalla | 2017/Mar/02

One of the most important priorities for marketers in 2017 will be to learn how to tap into the pulse of the Velvet Rope Generation because this massive group of over 356 million young consumers, with its differently evolved internet and digital protocols, personal priorities and drivers, can empower businesses writes Sudeep Bhalla,Vice President, Corporate Communication & Corporate Responsibility, Vodafone India

Guest Column: Why I hate to be on Facebook: Ayan Banik, Cheil India

By Ayan Banik | 2017/Feb/18

Banik, Head of Brand Strategy at Cheil India, makes a strong argument against Facebook as a potent mass platform for exhibitionists

Guest Column: A good marketing, advertising professional must understand the human mind: Dr JM Sampath, Arpitha

By exchange4media News Service | 2017/Feb/11

Passion, integrity, intuition, knowledge and insight are some other key aspects a candidate will be evaluated on in the marketing/advertising industry

Guest Column: Regional media content to play a crucial role in digitization of India: Rishi Darda, Lokmat Media

By Rishi Darda | 2017/Feb/09

It is impossible to build a “Digital India” without changing the language of the internet. And Digitization of Regional Media is an imperative towards achieving this dream, writes Rishi Darda, Joint Managing Director and Editorial, Lokmat Media.

Guest Column: Top 10 digital marketing trends that will dominate 2017: Sanjeev Jasani, Cheil India

By Sanjeev Jasani | 2017/Feb/03

I would imagine that this will continue into 2017 and marketers will continue to believe the internet space is going to expand further. Data will become very important and that too Real Time Data, writes, Sanjeev Jasani, Head – Digital, Cheil India.

Guest Column: Content and Technology will be the mainstay for ORM in 2017: Poornima Rai, Aircel

By Poornima Rai | 2017/Jan/31

Poornima Rai, General Manager – Marketing, Aircel, on online reputation management being a tool used by marketers to monitor and manage conversations around brands

Guest Column: Cross-channel campaigns with newer challenges & opportunities for insurance sector in 2017: Jasneet Bachal, Kotak Mahindra

By Jasneet Bachal | 2017/Jan/30

Newer distribution platforms bring with them a new audience set which in turn brings with it a newer paradigm. Since the newer audience segments will require education on the need for insurance, we are likely to see brands pick up the insurance awareness initiative in innovative and interactive ways, writes Jasnet Bachal, Senior Vice President, Marketing, Kotak Mahindra Old Mutual Life Insurance.

Guest Column: Conversational commerce to transform call centres: Matt Hooper, IMImobile

By exchange4media News Service | 2017/Jan/27

Matt Hooper on why he believes that 'conversational commerce' will revolutionise the contact centre industry in 2017 and beyond

Guest Column: Digital communication, content-driven campaigns to drive PR growth in 2017: Nitin Mantri, Avian Media

By Nitin Mantri | 2017/Jan/24

Rapid digitalisation of PR has resulted in a sea of data. If properly used they can give companies a competitive advantage on messaging, branding, consumer perception, stakeholder engagement, crisis management, deciphering shifts in consumer behaviour, potential PR crises, understanding new markets and even financial forecasting. In 2017, communication pros will play a more central role in making this data meaningful for clients, writes Nitin Mantri, CEO, Avian Media.

Guest Column: 2017 will witness content marketing led analytics: Hitesh Chawla, SilverPush

By Hitesh Chawla | 2017/Jan/23

Revealing the top media trends for 2017, Chawla says that though content has been a key element in marketing funnel since the start of advertising, it hasn’t evolved in sync with the pace of consumer purchase funnel in a multi-screen world

Guest Column: Creative & digital media buying: The new power couple - Rohan Mehta, Social Kinnect

By Rohan Mehta | 2017/Jan/17

Understanding of media buying and planning in digital is a lot different than in mainline. The basic skillsets required have changed drastically, while mainline was all about relationships and bulk buying, digital is completely driven by platforms, analysis and targeted buying. Hence it becomes all the more important for brands to think of both these factors at the same time, writes Rohan Mehta, CEO, Social Kinnect

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