Spotlight
 

Healthy Onam ad spends spell hope for Navratri and Diwali

By Akshata R Murthy | Monday Sep 18, 2017

The Kerala advertising industry saw an increase of 10% in the overall festive ad spend this year

Spotlight: How well can Branded Content solve strategic business problems?

By Venkata Susmita Biswas | Monday Sep 11, 2017

Snackable content has many takers and can successfully engage with viewers, but the question the industry is trying to answer is whether branded content is well-poised to solve strategic business problems

And the IPL media rights go to…

By Naziya Alvi Rahman and Madhuwanti Saha | Monday Sep 04, 2017

As the bidding for the IPL rights is scheduled to open today, we take a look at the speculations on the amount BCCI can procure from the auction and the property’s brand power

Magazine journalism: Existential threat or re-imagined future?

By Ruhail Amin | Monday Aug 28, 2017

The speed of news generation and news consumption that digital media facilitates has made print a repository of second-hand information, with many opining that print journalism, especially magazine journalism, is becoming increasingly tough to practice

Industry expects 15-20% increase in ad spends this festive season

By Naziya Alvi Rahman and Venkata Susmita Biswas | Monday Aug 21, 2017

Early estimates put the total spending during the upcoming festive season at Rs. 24,000-25,000 crore. It is being said that it still won’t be enough to make up for the losses of H1

Ad revenue dips by up to 25% in July due to GST teething problems

By exchange4media News Service | Wednesday Aug 16, 2017

Despite a significant initial drop, industry experts are hopeful that the market will recover the losses by end of the year. Experts claim that the road to recovery has already started

Is a Facebook-Google duopoly a warning for news publishers?

By Abhinna Shreshtha | Monday Jul 31, 2017

Publishers are increasingly becoming dependent on platforms like Facebook and Google for their survival, in what is creating an unhealthy situation in the digital space.

Metrics: An OOH (pipe) dream?

By Abhinn Shreshtha | Monday Jul 24, 2017

Can the OOH sector overcome the various hurdles to set up a common metric, something that the industry has been crying out for the longest time?

e4mSpotlight: Influencer marketing: To trend or not to trend

By Venkata Susmita Biswas and Misbaah Mansuri | Monday Jul 17, 2017

Brands are now looking at achieving substantial marketing objectives with influencer marketing

e4mSpotlight: What makes Indian Premier League 'premier'?

By Madhuwanti Saha | Monday Jul 10, 2017

A week ahead of bidding for IPL’s television and digital rights, we explore why IPL is such a sought-after brand

e4mSpotlight: Is a Copyright Board the need of the hour for private FM sector?

By exchange4media News Service | Monday Jul 03, 2017

Among the myriad issues that India’s private FM sector faces, the case of statutory licenses and the formation of an independent Copyright Board have been simmering for the longest time

e4mSpotlight: Simplicity wins, say experts about India's award-winning campaigns at Cannes Lions 2017

By Venkata Susmita Biswas | Tuesday Jun 27, 2017

Healthy Chalk Sticks, Afghan Immunity Charm, Adidas Odds, Roads That Honk, #GiveHer5 campaign and more won big for telling beautiful and simple stories while providing solutions

In-cinema ads grew at 25% in 2016, 20% average growth rate over 3 yrs: Report

By Naziya Alvi Rahman | Monday Jun 19, 2017

With numbers showing a phenomenal growth rate for in-cinema advertising in the last few years, we at Spotlight explore the factors that make this growth rate smooth and steady

What makes Delhi-NCR the new advertising capital of India?

By Ruhail Amin & Venkata Susmita Biswas | Monday Jun 12, 2017

Major manufacturing hubs have moved to Gurugram and the NCR and won’t be kept wanting for ad and marketing agencies in Mumbai anymore, paving the way for two ad capitals in the country. Here is the full story.

Will the snail-paced TV subscription revenue growth gain momentum?

By Madhuwanti Saha | Monday Jun 05, 2017

TV subscription revenue was expected to grow at 14.8 per cent CAGR between 2016 and 21. However, the growth rate was an average 7 per cent in 2016. This week’s Spotlight explores its causes and the road ahead

Digital ad fraud-the next big organised crime?

By Abhinn Shreshtha | Monday May 29, 2017

The need for transparency and protection for online advertising has never been more important than it is now

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