Spotlight
 

e4mSpotlight: Influencer marketing: To trend or not to trend

By Venkata Susmita Biswas and Misbaah Mansuri | Monday Jul 17, 2017

Brands are now looking at achieving substantial marketing objectives with influencer marketing

e4mSpotlight: What makes Indian Premier League 'premier'?

By Madhuwanti Saha | Monday Jul 10, 2017

A week ahead of bidding for IPL’s television and digital rights, we explore why IPL is such a sought-after brand

e4mSpotlight: Is a Copyright Board the need of the hour for private FM sector?

By exchange4media News Service | Monday Jul 03, 2017

Among the myriad issues that India’s private FM sector faces, the case of statutory licenses and the formation of an independent Copyright Board have been simmering for the longest time

e4mSpotlight: Simplicity wins, say experts about India's award-winning campaigns at Cannes Lions 2017

By Venkata Susmita Biswas | Tuesday Jun 27, 2017

Healthy Chalk Sticks, Afghan Immunity Charm, Adidas Odds, Roads That Honk, #GiveHer5 campaign and more won big for telling beautiful and simple stories while providing solutions

In-cinema ads grew at 25% in 2016, 20% average growth rate over 3 yrs: Report

By Naziya Alvi Rahman | Monday Jun 19, 2017

With numbers showing a phenomenal growth rate for in-cinema advertising in the last few years, we at Spotlight explore the factors that make this growth rate smooth and steady

What makes Delhi-NCR the new advertising capital of India?

By Ruhail Amin & Venkata Susmita Biswas | Monday Jun 12, 2017

Major manufacturing hubs have moved to Gurugram and the NCR and won’t be kept wanting for ad and marketing agencies in Mumbai anymore, paving the way for two ad capitals in the country. Here is the full story.

Will the snail-paced TV subscription revenue growth gain momentum?

By Madhuwanti Saha | Monday Jun 05, 2017

TV subscription revenue was expected to grow at 14.8 per cent CAGR between 2016 and 21. However, the growth rate was an average 7 per cent in 2016. This week’s Spotlight explores its causes and the road ahead

Digital ad fraud-the next big organised crime?

By Abhinn Shreshtha | Monday May 29, 2017

The need for transparency and protection for online advertising has never been more important than it is now

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