Search Result : Advertising

Brands leverage the popularity of Swachh Bharat Abhiyan

By Anurag Singh | 2017/May/26

Astral Pipes is the recent brand after Dettol, Lifebuoy, Domex and Ghadi Detergent to spread the message of hygiene for Swachh Bharat

IPL 2017 makes history! Buzziest season ever with Vodafone and Vivo most engaging: Maxus Mesh report

By exchange4media News Service | 2017/May/26

Amazon Chonkpur Cheetah ads were the most watched on digital this IPL season

Lalitha Jewellery and Hindustan Lever rule BARC's Top 10 brands and advertisers list @Week 20

By exchange4media News Service | 2017/May/26

Lalitha Jewellery not only entered BARC'S Top 10 Brands Across Genres for Week 20 of 2017's viewership and ad insertionsbut also led it

200 Not Out appoints Maxus to create magical innings for Sachin: A Billion Dreams

By Priyanka Mehra | 2017/May/24

Maxus has helped conceptualize and execute the strategy for the biographical drama based on life of the living legend in the cricketing world Sachin Tendulkar

GroupM takes fresh and Mint-y route for new call for diversified talent

By Priyanka Mehra | 2017/May/24

As the media agency further diversifies talent, it brings out new campaign in print, which will soon be extended to digital mediums as well

Maxus wins media mandate for ICC Champions Trophy 2017 and ICC Women's World Cup 2017

By Priyanka Mehra | 2017/May/24

Maxus has previously handled several ICC campaigns in India

GREY Group India appoints Mayuresh Dubhashi as ECD

By exchange4media News Service | 2017/May/23

Dubhashi, a Mechanical Engineer, has been in the advertising industry for nearly 15 years

GST: Taxation process for the advertising agencies may get complicated

By Ruhail Amin | 2017/May/24

Advertisers feel that with Goods and Services Tax (GST), the taxation process for the industry will become more complex, but the benefits will outweigh the disadvantages

CLA parts ways with Micromax; cites outstanding payment as one of the issues

By Priyanka Mehra | 2017/May/22

CreativeLand Asia won the global mandate for Micromax in January last year as the creative agency on the back of a multi-agency pitch. Now in an interesting turn of events, the agency has parted ways with the brand

Esar Media & Advertising ropes in Randolf Miranda as Director – Business Acquisition & Relationship

By exchange4media News Service | 2017/May/22

He will be based in Mumbai and will be responsible for expanding the clientele and campaigns' reach for the company

Guest Column: Native advertising can increase brand lift by as much as 82%: Nikita Veerabhadraiah

By Nikita Veerabhadraiah | 2017/May/22

Nikita Veerabhadraiah, Senior Associate, Marketing and Communication, GreedyGame, talks about how switching to native ads can help retain loyal customers

Makers can leverage AI and Advanced Analytics in the OTT and monetization ecosystem: Dr Arif Ansari, Intuition Intelligence

By Anurag Singh | 2017/May/22

Adaptive AI uses tools such as the Relevance Engine and Viral Prediction Engine to get content based placement of ads right on the money, said Dr Ansari, CEO and Founder, Intuition Intelligence

Work is the differentiator, not gender: Sakshi Choudhary

By Allan Dsouza | 2017/May/22

Sakshi Choudhary, Creative Supervisor, OgilvyOne, talks about being one of the 15 women across the globe to be chosen for the coveted Cannes Lions ‘See It Be It’ acceleration programme

LAY'S MAXX new TVC celebrates machismo

By exchange4media News Service | 2017/May/20

The campaign highlights key attributes of the chips brand

magicpin’s new campaign salutes unconventional careers

By exchange4media News Service | 2017/May/20

Portfolios rolled out for campaign include Beer Chugger, Shoes Stalker, Parantha Pro, Nail Art Diva, Spa Addict and Tattoo Titan

Scent of a man: Rahul Khanna on all things French in this TVC

By exchange4media News Service | 2017/May/20

The film breaks stereotype of men wearing deodorant to attract women

2013 redux: When channels pulled out of TAM

By exchange4media News Service | 2017/May/19

In the 2013 standoff between broadcasters and TAM, advertisers steadfastly stood behind the TV audience measurement agency, Hindustan Lever lead BARC's Top 10 brands and advertisers list respectively @Week 19

By exchange4media News Service | 2017/May/18 climbed to the top of BARC'S Top 10 Brands Across Genres for Week 19 of 2017's viewership and ad insertions with 21,668 insertions

Gotcha! Pandya bros' Twitter fall-out was, in fact, a promotional gimmick

By Anurag Singh | 2017/May/18

The cricketer duo on the IPL Mumbai Indians team had the Twitteratti fooled as they played out a faux fight as part of the Citrus Pay ad campaign