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IndustryBriefing FirmDecisions forays into India to catalyze media transparency

FirmDecisions forays into India to catalyze media transparency

Author | exchange4media News Service | Thursday, Apr 20,2017 5:51 PM

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FirmDecisions forays into India to catalyze media transparency

FirmDecisions, part of UK-based Ebiquity Group and the largest independent global marketing auditor, on Thursday, formally announced its entry into the Indian market. It’s actively pursuing a JV here to help advertisers know that their media investment advisors are not commercially compromised. The firm has conducted 5,000+ audits in 70+ countries over the past 17 years facilitating financial transparency in the client-agency relationship for many of the world’s biggest advertisers. The right contract terms ensure client interests are protected and FirmDecisions is highly regarded worldwide for its ability to ensure this happens.

At a recent workshop organized by FirmDecisions in partnership with ISA (Indian Society of Advertisers), 30+ leading Indian advertisers shared their growing concerns on media transparency and their eagerness to know more about the black box of media trading incentives (e.g. rebates) between their appointed advisors and media suppliers.

Announcing the entry, Stephen Broderick, Managing Partner, FirmDecisions, said, “We are excited about our foray into the Indian market and see ourselves playing a larger role at a time when advertising is transforming and showing immense potential. The increasing disconnect between advertisers and media agencies over rebates calls for more transparency. In many countries, including the US and UK, advertisers are urging their peers to tighten contracts and adapt a new framework. Indian advertisers by early adaption will avoid issues that other markets have already gone through.”

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