Search Result : IPL News

Pepsi’s exit is strategic; not expected to affect IPL brand associations, say marketers

By Collin Furtado | Wednesday Oct 21, 2015

While demanding more transparency, brands are eager to partner with the Indian Premier League, notwithstanding the exit of Pepsi

Vivo replaces Pepsi as IPL title sponsor, deal pegged at Rs 200 crore

By exchange4media News Service | Monday Oct 19, 2015

The BCCI Working Committee on Sunday announced the exit of PepsiCo as the title sponsor. Chinese mobile phone brand Vivo will take its place for the next two years. Though BCCI has not disclosed the deal amount with Vivo, the new deal is said to be worth Rs. 100 crore per year.

If Pepsi exits, IPL sponsorship pricing may see up to 30% drop

By exchange4media News Service | Monday Oct 12, 2015

The title sponsor for IPL, PepsiCo, sent a notice to the BCCI last week expressing its interest to terminate the association with the league. The decision by Pepsi also gives way to other sponsors to introspect their association and could also result in them exiting too

Kochi and Ahmedabad franchises likely to replace CSK and RR in IPL

By exchange4media News Service | Tuesday Jul 21, 2015

The IPL Governing Council is expected to give recommendations in six weeks following the Lodha Panel verdict on suspending CSK and RR for two years. Reports are surfacing that Kochi Tuskers and Ahmedabad team are likely options BCCI is considering

CSK brings in higher viewership than IPL’s average viewership

By exchange4media News Service | Wednesday Jul 15, 2015

CSK has always managed to get viewership which is above the average IPL match viewership every season, while RR viewership comes close to average IPL viewership, reveals TAM data

Lodha Panel verdict on CSK & RR to have limited effect on IPL brand pull, say experts

By Collin Furtado | Wednesday Jul 15, 2015

While there may be pitfalls for IPL in the next two years in the absence of CSK and RR, from a broader perspective, IPL’s brand power will not diminish, say marketers and media planners

How will the exit of CSK and RR affect TV viewership of IPL?

By Collin Furtado | Wednesday Jul 15, 2015

While IPL 8 sailed smoothly, it seems that the ghosts of 2013 spot-fixing scam are still plaguing the cricketing property. With two top teams exiting for a period of two years, the League could see an impact in television viewership

E-commerce emerges as top advertising category in IPL 8

By exchange4media News Service | Friday Jun 12, 2015

TAM data shows cellular phone service slipped to No.2 brand category from No.1 in IPL 7, while smart phones category which was No.2 brand category for IPL 7 got pushed to No.3

Hindi GEC genre continues on the road to ratings recovery

By Priyanka Mehra | Monday Jun 08, 2015

As the IPL season 8 concludes, Star Plus and Colors react quickly to bounce back, gaining 16 and 13 GRPs respectively

IPL 8 sees 20% ratings growth over IPL 7

By exchange4media News Service | Friday Jun 05, 2015

TAM data indicates viewership for the entire season of IPL season 8 (60 matches) increased by 20 percent. The average viewership of IPL 8 increased to 3.8 TVRs from 3.1 TVRs in IPL 7. The final match between Mumbai Indians and Chennai Super Kings brought in ratings of 7.4 TVRs