Home Marketing HUL wins big at Marquee Awards 2017; Guest of Honor Smriti Irani says ad industry inspires millions

HUL wins big at Marquee Awards 2017; Guest of Honor Smriti Irani says ad industry inspires millions

Author | exchange4media News Service | Saturday, Aug 12,2017 9:07 AM

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HUL wins big at Marquee Awards 2017; Guest of Honor Smriti Irani says ad industry inspires millions

The Advertising Club (TAC) India hosted the inaugural edition of the “Marquee Awards” at Grand Hyatt, Mumbai yesterday. The event was flagged off by Honorable Minister of Textile, Information & Broadcasting, Government of India, Smriti Irani as Chief Guest of Honor. The Awards, presented by News18 India, powered by COLORS and MTV and partnered by One India, saw the entire marketing fraternity come together to recognise brands for their excellence in marketing, building sustainable and becoming path breaking brands.

Speaking at the Marquees 2017, Irani said, “My congratulations to all the award winners and thanks to the jury that made this great selection. It fills me with a sense of deep gratitude and privilege that I stand here today as the Minister of Information & Broadcasting. I am what I am today thanks to this industry.”

 “The advertising industry inspires millions across this nation.  Having been part of this journey, I have just one appeal this evening - while we sell dreams to the nation and world, there are many amongst us who wither away with the passage of time. All I implore today to the industry stalwarts is that we now, in a systemic fashion, build a platform that takes care of those who need help, especially from the creative faction of the industry, so that the world does not accuse us selling dreams but living a lie. I hope that one day, on this stage, some of us will stand here to applaud an Indian media company that has made it at the global stage,” she added.

Hindustan Unilever won the coveted Green Marketer Award, which honors brands that have strived and conquered, by keeping a close focus on environment sustainability. The Special Award for “Conquering an impregnable fortress” was won by Bira 91. Pro Kabaddi League was recognized as the brand that “Traversed unchartered waters” and Paytm was recognized for “Riding on an emerging wave”.  Honda Motorcycle & Scooter was awarded for “Breathing new life into a category”, Indian Accent was recognized for “Creating a Global Impact” while Oppo was recognised for “Carving out a Niche” for themselves in a highly competitive category.

Speaking about the mega success of the Marquee Awards, Raj Nayak, President, The Advertising Club, said, “Marquees 2017 has emerged as the gold standard in marketing awards. I thank the Honorable Minister for Textiles and Information & Broadcasting, Smt. Smriti Irani for gracing the maiden edition of Marquees 2017 as Chief Guest and enhancing the prestige of the Marquees. I also thank the Jury Chair Sanjiv Mehta and the distinguished Jury for their indulgence and commitment in making the awards robust, transparent and credible.”

Talking about the scale of Marquees 2017, Partho Dasgupta, CEO, BARC India, said, “The debut edition of Marquees has set a new benchmark of excellence by recognising brands that have challenged the communication archetype in the industry, thus appealing to the evolved consumer of today. These awards through their differentiated scope, right from the jury panel to representation to categories has ensured that they are a marketer’s dream.”

Speaking on the occasion, Avinash Kaul, Managing Director, A+E Networks | TV18 and President - Network18, said, “We take great pride in associating with the first edition of Marquees, and congratulate the winners. At News18 India we identify with the spirit of celebrating brands that drive positive change. News18 India as a brand has also undergone a transformation after the rebranding exercise and the results are visible in top ratings for the channel. This only re-affirms our association with Marquees which has today honored path-breaking marketing campaigns that have inspired change. News18 India remains committed to doing impactful stories aimed at empowering our viewers."

And the winners are:

S. No

Category

Winner

1

Durables

LG ELECTRONICS

2

Auto: 4 Wheelers

MARUTI SUZUKI

3

Auto: 2 Wheelers

Royal Enfield

5

Food

WAI WAI NOODLES (CG GLOBAL)

5

Banking

HDFC BANK

6

Personal Care

LIFEBUOY (HINDUSTAN UNILEVER)

7

Insurance

LIC

8

Telecom Services

BHARTI AIRTEL

9

Home Care

VIM (HINDUSTAN UNILEVER)

10

E-Commerce

AMAZON INDIA

11

Beverages

FROOTI (PARLE AGRO)

12

Telecom Handset

XIAOMI SMARTPHONES

Special Categories

1

Breathing new life into a category

HONDA MOTORCYCLE & SCOOTER

2

Creating a global Impact

INDIAN ACCENT

3

Green Marketer

HINDUSTAN LEVER

4

Riding on an emerging wave

PAYTM

5

 Carving out a niche

OPPO

6

Reimagining for the better

GOOD EARTH

7

Traversing unchartered waters

PRO KABADDI LEAGUE

8

Conquering an impregnable fortress

BIRA 91

 

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