Home Marketing Sandip Tarkas joins Songdew as it prepares to foray into TV

Sandip Tarkas joins Songdew as it prepares to foray into TV

Author | exchange4media News Service | Friday, Apr 21,2017 6:53 PM

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Sandip Tarkas joins Songdew as it prepares to foray into TV

After exiting from the Future Group in January, Sandip Tarkas will now fulfil a long-time dream of his as he takes on the role of the Director at music streaming service Songdew. Songdew, based in Gurgaon, is a music streaming service that focuses on independent music and musicians.

http://www.exchange4media.com/marketing/sandip-tarkas-quits-future-group_67326.html

Now at the helm of Songdew, Tarkas is looking to take the company to newer heights. Among the plans are a new television music channel, which will continue the company’s focus on independent music. This is expected to launch by next quarter.

“We want to be the No.1 platform for independent music. Indie music is boiling underneath and it is going to explode and as and when it happens we want to be there. As of now, it is about organizing the independent music scene in India,” said Tarkas.

Speaking to exchange4media about the move, Tarkas said, “I have been passionate about music since childhood.It has been a dream of mine for a very long time. In fact, I almost started a music start-up once.”

Giving an idea of the potential of the independent music scene in the country, he said that the number of bands in the country has gone up by a factor of 10 in 10 years. The Songdew platform currently has 25,000 musicians registered on it and Tarkas said that an average user spends at least 15 minutes and browses between 8–9 pages.

“India is possibly the only country where film and music are interchangeable. Everywhere else, there is a separation between the two. A similar breakout is now happening in India too,” he said.

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