Search Result : Marketing

Flashed Yesterday: Maxus retains media mandate for L'Oreal India

By exchange4media News Service | 2017/Jul/21

Maxus has been the media AOR for L'Oréal since 2010

Future Co. CEO, Devendra Chawla resigns

By exchange4media News Service | 2017/Jul/21

His last day in the Kishore Biyani-led company will be July 31, 2017

Sumit Sehgal appointed as CMO at COMIO India

By exchange4media News Service | 2017/Jul/21

Sehgal to lead the marketing mandate in building COMIO as a differentiated, strong and conversational brand in the mobile handset market

Tata Tea Jaago Re stirs a dialogue on gender inequality with new TVC

By exchange4media News Service | 2017/Jul/22

The film aims to make audiences aware of instances of gender inequality that can take place even in their own homes

UC News appoints Cheil India as Integrated Communication Agency on Record

By exchange4media News Service | 2017/Jul/21

The account was awarded to Cheil after a multi-agency pitch

DB Corp ad revenues grew 5 per cent YOY to Rs 4336 million in unaudited financial results for Q1'FY 2018

By exchange4media News Service | 2017/Jul/20

Total revenue reported growth of 4% at Rs 6012 million in current period from Rs 5787 million in Q1 last fiscal

Avian Media bags PR mandate for Pratt & Whitney

By exchange4media News Service | 2017/Jul/19

The mandate includes reiterating P&W’s strengths and commitment to India, promoting technology leadership and innovation as well as building advocacy among relevant stakeholders

LinkedIn plans on launching native B2B videos

By Akshata R Murthy | 2017/Jul/20

Virginia Sharma, Director Marketing Solutions at LinkedIn India spoke to e4m about leveraging their partnership with Microsoft, launch of the B2B content specific video platform and the focus on LinkedIn Lite on 2G internet for grey skilled workers.

Madison Media appoints Saurabh Tyagi as GM to head Titan Media AOR

By exchange4media News Service | 2017/Jul/19

He joins the agency from Times Network where he was the Head of Revenue Strategy and Planning

Nucleus PR bags PR mandate for Unibic Foods India

By exchange4media News Service | 2017/Jul/19

Nucleus PR is a nine-year-old firm that handles clients across various verticals

Rashi Goel appointed VP Consumer Communications and e-commerce at Nestle; Vikramjeet Singh replaces her at Heinz

By Ruhail Amin | 2017/Jul/20

With Rashi Goel’s move to Nestle, Kraft Heinz India has appointed Vikramjeet Singh as CMO to lead the marketing, media and consumer research function

We spend money only when we can measure it: Sandeep Aggarwal, CEO, Droom

By Misbaah Mansuri | 2017/Jul/20

In conversation with exchange4media, Aggarwal speaks about how the company plans to step up its marketing and branding game through its Rs. 225 cr budget

When everybody in the industry was de-growing during demonetisation, we were growing: Neelima Burra, CMO, Cargill Foods India

By Ronald Menezes | 2017/Jul/20

After a stagnant growth over the last few years, Cargill Foods India has taken a leap of faith by bringing about various changes within the organisation and also to the brands that the banner holds. We had a conversation with Neelima Burra, CMO, Cargill Foods India...

Zirca will launch 3 content marketing related products in the next two years: Neena Dasgupta, CEO & Director, Zirca Digital Solutions

By Venkata Susmita Biswas | 2017/Jul/20

Zirca Digital Solutions launched a native advertising management platform, ContentdB, on Wednesday

Weak cyber-security protocols can rob companies off clients say experts

By exchange4media News Service | 2017/Jul/19

Cyber-attacks on companies can threaten to dilute a brand’s reputation Reliance Jio data theft and WannaCry push the industry into action

Cheil's Shiv Sethuraman launches his venture, The New Business

By exchange4media News Service | 2017/Jul/17

The mission is to help agencies maximize their ROI on new business acquisition

India to get fourth I&B minister in third year of Modi government

By Saif Ahmad Khan | 2017/Jul/18

Previously, Prakash Javadekar and Arun Jaitley served at the helm of the incumbent government’s Union I&B Ministry

Joseph George moves on from MullenLowe Lintas Group

By exchange4media News Service | 2017/Jul/17

He was associated with MullenLowe Lintas for 26 years

M&E sector expected to touch USD 34.8bn by 2021: EY Report

By exchange4media News Service | 2017/Jul/17

Digital (which includes Digital advertising, advertising on mobile, OTT, etc.) is expected to register the highest growth at 26% CAGR in the 2016-2021 period