Search Result : Marketing

Guest Column: Confessions of a new-age communication firm

By Aniruddha Atul Bhagwat | 2017/Sep/23

Examining how these firms are aggressively trying to find their own identity in the traditional industry environment through a sneak peek at their private diary

Events and activation industry to cross 10k crore mark by 2021: EY Report

By exchange4media News Service | 2017/Sep/22

The key drivers for this robust growth are digital activation, sports leagues, rural expansion and government initiatives followed by IPs, personal events, product launches, expansion of mini-metros and BTL spends

I fear we may end at around 5% growth: Anita Nayyar

By Naziya Alvi Rahman | 2017/Sep/22

The CEO of Havas Media group, India and South Asia, believes that a crunched festive season, GST and demonetisation have resulted in a triple whammy for media agencies

New e-commerce players should focus on niche products: Advit Sahadev, CMO, Infibeam

By Akshata R Murthy | 2017/Sep/22

Sahadev predicts that television will slowly lose relevance with OTT and other such arms of digital coming into the big picture for advertisers

#ARM Worldwide partners with HubSpot

By exchange4media News Service | 2017/Sep/20

To offer inbound marketing services with 50 certified professionals

Flipkart ups its social media game for 'Big Billion Days'

By Akshata R Murthy | 2017/Sep/21

Flipkart has used its social media platforms innovatively for this year’s festive shopping season

Oriflame appoints former Amway global marketing director as Senior Director Regional Marketing

By exchange4media News Service | 2017/Sep/21

Aims to leverage marketing veteran Naveen Anand’s extensive expertise in the cosmetics industry to guide Oriflame’s long-term vision

Starcom wins media duties for Lenskart

By exchange4media News Service | 2017/Sep/21

Lenskart reaches out to over 1, 00,000 customers a month via a unique combination of a strong online business as well as a first of its kind home check-up service

The Womb wins strategy and creative mandate for ASUS India

By exchange4media News Service | 2017/Sep/21

The agency is tasked with the communications mandate for both smartphones and laptops business in India

Tomorrow Creative Lab wins creative duties of Ashiana Housing Ltd.

By Neeta Nair | 2017/Sep/21

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides providing strategic recommendations and creative ideas for the digital and social space

You can't be a good marketer without love for data: Meera Iyer, Head of Marketing, Bigbasket

By Akshata R Murthy | 2017/Sep/21

The Head of Marketing at Bigbasket is a student for life and genuinely cares for customers and loves data. Here are some key learnings that have gotten Iyer this far in her professional journey

Alchemist bags marketing and communication mandate of Divine Solitaires

By exchange4media News Service | 2017/Sep/19

Alchemist will handle overall 360 degree marketing and creative duties of Divine Solitaires, as its Marketing AOR.

Dentsu Impact elevates Anupama Ramaswamy as NCD

By exchange4media News Service | 2017/Sep/19

Dentsu Impact recently re-structured its creative department

PG Communication wins PR mandate for Faber Castell India

By exchange4media News Service | 2017/Sep/19

PG Communication to provide strategic communications services to further strengthen the Faber-Castell brand equity in India

Omnicom Media Group promotes Mamatha Morvankar as Chief Investment Officer for India

By exchange4media News Service | 2017/Sep/18

Morvankar will be responsible for the investment, accountability and strategic partnerships across Omnicom Media Group’s four offices and for all clients across OMD and PHD

Pro-Kabaddi 5 witnessed 59% spike in viewership: SilverPush Report

By exchange4media News Service | 2017/Sep/19

SilverPush has released the ‘TV Advertising Mapping Report’ for the Pro Kabaddi League 2017 which highlights key insights based on the data captured and analysed during PKL on Indian TV channels

Our customers are our celebrities: Subramanya Sharma, Cleartrip

By Madhuwanti Saha | 2017/Sep/18

Subramanya Sharma, CMO and Head of Products, Cleartrip, talks about the company’s expansion strategy, how its last campaign fared and why it doesn’t believe in celebrity engagement

Puma to focus on data driven marketing to increase profitability: Debosmita Majumdar, Head of Marketing, Puma India

By Ronald Menezes | 2017/Sep/18

Majumdar spoke to us about Puma’s plans this festive season, how they plan to improve sales and why India is important to them

Nestle India re-launches MILKYBAR packed with goodness of milk

By exchange4media News Service | 2017/Sep/16

Relaunches MILKYBAR with reduced sugar and improved taste

New campaign a conscious call to move away from emotional genres that most ads adopt: Aarti Iyer, Head of Marketing, Unibic Foods

By Akshata R Murthy | 2017/Sep/15

The premium cookie brand believes in strong product awareness and innovative marketing plans to move its way up the ladder