Search Result : Marketing
 

Being desi: Lufthansa India’s success story

By Venkata Susmita Biswas | 2017/Mar/29

Following the first ‘More Indian than you think’ campaign in 2014, Lufthansa saw a 13% passenger growth

PR industry faces dearth of specialist talent: Atul Ahluwalia, Founding Partner, First Partners

By Ruhail Amin | 2017/Mar/29

In an interview with exchange4media, Atul Ahluwalia, Founding Partner, First Partners Communications, spoke about changing rules of the PR industry, and more

Wingman Talent-Razr Media join hands for personalised Bollywood experiences

By exchange4media News Service | 2017/Mar/28

Top Bollywood celebrities to have their own mobile and TV app, VR studio and a 3D game enabling direct connect with fans worldwide

Wishfin bolsters marketing team with key new hires

By exchange4media News Service | 2017/Mar/29

Reem Saied joins as CMO, Bhartendra Singh as Head of Product, and Kousik Chatterjee as Head of Sales and Operations

Lux Cozi joins Kolkata Knight Riders squad

By exchange4media News Service | 2017/Mar/28

Innerwear giant gets on board as one of the official sponsors of KKR for two consecutive years

Marketers are dealing with a generation averse to advertising: Nigel Hollis, Chief Global Analyst, Millward Brown

By Ruhail Amin | 2017/Mar/28

Hollis on how the global brand advertising industry been progressing and how much of it will trickle down to India or SE Asia.

Nestle MUNCH partners with multilingual blockbuster Bahubali 2

By exchange4media News Service | 2017/Mar/28

The brand launches five new limited edition packs and a mega consumer campaign on TV and social media

Let's talk about sex, baby: Durex Jeans gets the conversation rolling

By exchange4media News Service | 2017/Mar/27

The premium condom maker’s recent social media campaign with Ranveer Singh kept people guessing if Durex was really making a foray into a whole new product category - denim wear

My daughter is already far better than I am and thinks way ahead for the company: Devendra Shah, Parag Milk Foods

By exchange4media News Service | 2017/Mar/27

As part of the Star Plus Nayi Soch initiative, we unveil a series of father-daughter interviews that challenge gender stereotypes and give a glimpse into this very special bond

Salt Brand Solutions bags mandate to re-brand AWPL

By exchange4media News Service | 2017/Mar/27

The approach will be holistic with the creation of sales collaterals, a new website, and corporate films to help package the offering in a manner that is relevant today

Starcom India appoints Navin Lalchandani as Vice-President, Buying

By exchange4media News Service | 2017/Mar/27

Lalchandani will steer media buying operations for all offline media, namely television, print, radio, and cinema across Starcom offices in Mumbai, Delhi, and Bengaluru

Carried yesterday: Arun Kumar named IPG Mediabrands' first Chief Data & Marketing Technology Officer

By exchange4media News Service | 2017/Mar/24

Kumar will continue as Global President of Cadreon, IPG’s Programmatic Technology Business

MediaCom India is Agency of the Year at Festival of Media Asia

By exchange4media News Service | 2017/Mar/25

MediaCom won four golds and one bronze, making it the highest awarded agency from India

Mullen Lintas Delhi creates #Selfiestan campaign for Gionee starring Alia Bhatt

By exchange4media News Service | 2017/Mar/25

#Selfiestan is the embodiment of a world where people can express themselves freely and showcase their love for selfies, says Arvind R Vohra, Managing Director and Country Head, Gionee India

Mullen Lintas Mumbai creates inaugural brand campaign for MTV BEATS

By exchange4media News Service | 2017/Mar/25

The tagline 'Blood mein hai beat' draws from India's obsession with Bollywood music, reinforcing the belief that music is part of every Indian's DNA, says Ferzad Palia, Head, Youth and English Entertainment, Viacom18

Edelman strengthens India leadership, appoints Shane Jacob as head of Bengaluru office

By exchange4media News Service | 2017/Mar/23

Prior to joining Edelman, Jacob was leading the consumer technology business at The PRactice, driving communications programs for brands such as Microsoft, REVA, HP, BIAL, SanDisk and others

Maneeza Ahuja appointed Branch Head, Percept/H Delhi

By exchange4media News Service | 2017/Mar/23

Ahuja takes on the additional responsibility of leading the North India portfolio of Percept One as Sr VP and Head, Percept One - North

My daughter has proven that she is no different from a son: Subhash Ghai

By exchange4media News Service | 2017/Mar/24

As part of the Star Plus Nayi Soch initiative, we unveil a series of father-daughter interviews that challenge gender stereotypes and give a glimpse into this very special bond

HUL commissions manufacturing facility in Assam

By exchange4media News Service | 2017/Mar/22

Informs BSE, NSE of start of production from March 15

IMPACT's 50 Most Influential Women List 2017 to be unveiled today

By exchange4media News Service | 2017/Mar/23

The much-respected list recognises women who have redefined the dynamics in their respective fields across media

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