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Guest Column: Technology has become the means to provide a differentiated experience: Ritu Madbhavi, FCB Ulka

By Ritu Madbhavi | Saturday Jan 07, 2017

Ritu Madbhavi, CIO, FCB Ulka says that not only 2017, but the years to come will belong to agencies that don’t just have the best ideas, but also the best technology backbone compounded with the temerity and courage to leverage it to deliver something new and exciting

Guest Column: 2016 was a game changer year for the film exhibition business: Rahul Puri, Mukta Arts

By Rahul Puri | Saturday Jan 07, 2017

Rahul Puri, MD, Mukta Arts, on demonetisation, curb on piracy, and big international digital entities Netflix and Amazon Prime Video making the film market more dynamic and fierce than ever before

Guest Column: The lines between advertising and editorial will blur in 2017: Ashish Jalan, Concept Public Relations

By Ashish Jalan | Saturday Dec 31, 2016

Ashish Jalan, Director and CEO, Concept Public Relations on the changing face of paid media, the importance of integration and genuine voices becoming the cynosure for delivering results in the coming year