Most Read Stories

Shekhar Gupta's digital venture secures undisclosed investments from Ratan Tata, Uday Kotak, Nandan Nilekani

By exchange4media News Service | 2017/May/24

The money will be used to launch news site The Print, a multimedia digital news platform, over the next three months

Esar Media & Advertising ropes in Randolf Miranda as Director – Business Acquisition & Relationship

By exchange4media News Service | 2017/May/23

He will be based in Mumbai and will be responsible for expanding the clientele and campaigns' reach for the company

With 200 editions in the pipeline, Lokmat to take ‘hyper local’ to another level: Karan Darda

By Naziya Alvi Rahman | 2017/May/23

Organisation to take its hyper local editions tally to 257 from 57 in the next three years. It aims to have a local edition for every 27,900 gram panchayats in Maharashtra, one reporter and a distributor for every 5,000 people

Zee group news channel Zee Hindustan goes live

By exchange4media News Service | 2017/May/23

Will flash more than 1500 news stories throughout the day

Localisation is the key that will drive viewership and advertisers’ interests: Amit Nair, Living Foodz

By Madhuwanti Saha | 2017/May/24

Amit Nair, Business Head, Living Foodz on the channel’s marketing, content and digital strategy, ad rates, future revenue streams and bettering the infotainment genre

Private DTH operators least perturbed by DD Free Dish's expansion

By Saif Ahmad Khan | 2017/May/22

Free Dish is offering vacant non-news and current affairs DTH slots as part of an e-auction on May 25

Maxus wins media mandate for ICC Champions Trophy 2017 and ICC Women's World Cup 2017

By Priyanka Mehra | 2017/May/25

Maxus has previously handled several ICC campaigns in India

LIMA names Jiggy George as India Head

By exchange4media News Service | 2017/May/25

The International Licensing Industry Merchandisers’ Association announced the appointment on Wednesday

What's stopping telecom providers from being active players in OTT?

By exchange4media News Service | 2017/May/22

Telecom operators, the enablers, are yet to find an OTT revenue model that will benefit them and for now seem to be satisfied being only enablers

GST: Taxation process for the advertising agencies may get complicated

By Ruhail Amin | 2017/May/24

Advertisers feel that with Goods and Services Tax (GST), the taxation process for the industry will become more complex, but the benefits will outweigh the disadvantages

CLA parts ways with Micromax; cites outstanding payment as one of the issues

By Priyanka Mehra | 2017/May/23

CreativeLand Asia won the global mandate for Micromax in January last year as the creative agency on the back of a multi-agency pitch. Now in an interesting turn of events, the agency has parted ways with the brand

Delhi HC refuses to hear TV Today’s plea against Republic

By exchange4media News Service | 2017/May/26

TV Today claims to withdraw the petition after Republic assured the court that it is not running on multiple feed

GREY Group India appoints Mayuresh Dubhashi as ECD

By exchange4media News Service | 2017/May/24

Dubhashi, a Mechanical Engineer, has been in the advertising industry for nearly 15 years

Concept PR forays into Kerala market

By exchange4media News Service | 2017/May/24

Ajith Kumar to head Kochi office

200 Not Out appoints Maxus to create magical innings for Sachin: A Billion Dreams

By Priyanka Mehra | 2017/May/25

Maxus has helped conceptualize and execute the strategy for the biographical drama based on life of the living legend in the cricketing world Sachin Tendulkar

Pankaj Pachauri's Go News granted NBA membership

By Saif Ahmad Khan | 2017/May/25

The decision was taken at a meeting held by NBA on May 9

Nail-biting finale over, now a look at the valuations and future of IPL

By Anurag Singh | 2017/May/22

From the bidding process to media and broadcast rights, here’s how IPL 2018 may pan out

Guest Column: Social media now more about value than volume: Ashish Bahukhandi, AppsDiscover Technologies

By Ashish Bahukhandi | 2017/May/25

Social media is definitely the blue-eyed boy for today’s advertisers and media planners, feels Bahukhandi

Amul believes in the power of sports: R S Sodhi, MD, Amul, on sponsoring New Zealand team in upcoming ICC Champions Trophy

By Anurag Singh | 2017/May/22

R S Sodhi, Amul’s MD, talks about the brand’s various sponsorship deals and allegiance with sports