Most Read Stories

Doordarshan’s plans to sell prime time slots put on hold

By Naziya Alvi Rahman | 2017/Sep/19

Doordarshan’s ambitious plan to sell prime time slots to private players put on hold barely days before its launch. Balaji Telefilms and Saaibaba Telefilms had won the slots through an auction

Spice Jet's Ajay Singh set to buy majority stake in NDTV

By Naziya Alvi Rahman | 2017/Sep/22

Source confirms that Singh is all set to take control of NDTV editorial rights

Starcom wins media mandate for Godrej & Boyce

By exchange4media News Service | 2017/Sep/20

The mandate covers all media duties except digital. Mindshare is the incumbent agency.

Punit Goenka re-elected as IBF President; Punit Misra joins the Board of Directors

By exchange4media News Service | 2017/Sep/18

NP Singh, I Venkat, and K Madhavan will continue to be part of the 12 member team

Omnicom Media Group promotes Mamatha Morvankar as Chief Investment Officer for India

By exchange4media News Service | 2017/Sep/19

Morvankar will be responsible for the investment, accountability and strategic partnerships across Omnicom Media Group’s four offices and for all clients across OMD and PHD

I fear we may end at around 5% growth: Anita Nayyar

By Naziya Alvi Rahman | 2017/Sep/22

The CEO of Havas Media group, India and South Asia, believes that a crunched festive season, GST and demonetisation have resulted in a triple whammy for media agencies

When brands connect with consumers from the heart, they reciprocate: Samsung India CMO

By Venkata Susmita Biswas | 2017/Sep/20

Samsung is shunning ads focussed on features to tell stories about the people it serves in India

ISA elects Sunil Kataria as Chairman

By exchange4media News Service | 2017/Sep/18

Kataria has led the Society in the past year to newer heights drawing support from his colleagues in the Executive Council, members and all fraternity entities

This festive season, Flipkart and Amazon India indulge in advertising blitz

By exchange4media News Service | 2017/Sep/18

Both e-commerce majors have been prominent in the Broadcast Audience Research Council (BARC) Top 10 Brands list for the last three weeks

Shift from e-commerce to m-commerce accelerating in India

By Ruhail Amin | 2017/Sep/20

According to a recently released comScore report, digital media usage time is primarily driven by mobile apps with smartphone apps in developed markets accounting for half of all time spent

Guest Column: How will Indian millennials shape the course of real estate in future?

By Neeraj Chaturvedi | 2017/Sep/18

Gen Next is knowledge-driven, tech-savvy and influenced by realities like infrastructural development, traffic congestion, crime and security rates and social amenities, all of which will influence home purchases in the future

Former Times OOH President Arghya Chakraborty joins Star TV

By exchange4media News Service | 2017/Sep/18

He is expected to take over responsibilities as Sales Head of the entertainment division at Star TV

BEA condemns the murder of journalist Shantanu Bhowmik 

By exchange4media News Service | 2017/Sep/22

President Supriya Prasad and General Secretary Ajit Anjum said that it was very unfortunate that a journalist lost his life while discharging his duty

The next few years for Firstpost will be all about evangelising: Azim Lalani, Business Head

By Ronald Menezes | 2017/Sep/21

In the last six years,the website has done exceptionally well, according to Lalani. In a chat with exchange4media, he reveals future plans for the brand

Akila Urankar to streamline INS, improve relationship with ad agencies, govt

By Akshata R Murthy | 2017/Sep/18

Urankar has been elected as the President of The Indian Newspaper Society (INS) for the year 2017-18

Healthy Onam ad spends spell hope for Navratri and Diwali

By Akshata R Murthy | 2017/Sep/18

The Kerala advertising industry saw an increase of 10% in the overall festive ad spend this year

HT's Vivek Khanna, CEO and Ratul Bhaduri, CFO step down from their roles

By Ruhail Amin | 2017/Sep/23

Highly placed sources have told e4m that Vivek Khanna, CEO, Hindustan Media Ventures Ltd and Ratul Bhaduri, CFO, HT Media have stepped down from their respective roles

Rajat Sharma elected as the President of News Broadcasters Association

By exchange4media News Service | 2017/Sep/20

The position of President had been lying vacant since end of July 2017 after Ashish Bagga resigned as the Group CEO of India Today Group

Puma to focus on data driven marketing to increase profitability: Debosmita Majumdar, Head of Marketing, Puma India

By Ronald Menezes | 2017/Sep/18

Majumdar spoke to us about Puma’s plans this festive season, how they plan to improve sales and why India is important to them

Our customers are our celebrities: Subramanya Sharma, Cleartrip

By Madhuwanti Saha | 2017/Sep/18

Subramanya Sharma, CMO and Head of Products, Cleartrip, talks about the company’s expansion strategy, how its last campaign fared and why it doesn’t believe in celebrity engagement