Most Read Stories

Is Rajeev Chandrasekhar buying TV9?

By exchange4media News Service | 2017/Jul/17

As per latest buzz in the industry Rajeev Chandrasekhar is in talks with Srinivasa Raju for TV9 stakes

Weak cyber-security protocols can rob companies off clients say experts

By exchange4media News Service | 2017/Jul/19

Cyber-attacks on companies can threaten to dilute a brand’s reputation Reliance Jio data theft and WannaCry push the industry into action

Reliance Jio grows at 4.25 per cent monthly: TRAI report

By exchange4media News Service | 2017/Jul/17

TRAI releases telecom subscription data for the month of May, highlighting the performance of Reliance Jio, BSNL, Bharti and others

e4mSpotlight: Influencer marketing: To trend or not to trend

By Venkata Susmita Biswas and Misbaah Mansuri | 2017/Jul/17

Brands are now looking at achieving substantial marketing objectives with influencer marketing

We are the provocative entertainer – loud and aggressive: Nisha Narayanan, COO, Red FM

By Simran Sabherwal | 2017/Jul/21

Nisha Narayanan, COO, 93.5, Red FM says that Radio should stop selling itself as just Radio but offer clients a 360-degree package selling and adds that focus on IP and Digital is the way forward

Zirca will launch 3 content marketing related products in the next two years: Neena Dasgupta, CEO & Director, Zirca Digital Solutions

By Venkata Susmita Biswas | 2017/Jul/20

Zirca Digital Solutions launched a native advertising management platform, ContentdB, on Wednesday

Guest Column: Sex, Celebrities, And finally a third: Arko Provo Bose, Group Creative Director, Lowe Lintas

By Arko Provo Bose | 2017/Jul/17

Topicality is getting audiences to tune in from the word go, says Arko Provo Bose

How Star India is cashing in on the Game Of Thrones fever

By Madhuwanti Saha | 2017/Jul/17

With today’s early morning premiere of the seventh season of ‘Game of Thrones’ on Hotstar, following up on Star World tomorrow, Star India has managed to bring in two sets of audience on its network

Lokmat Parliamentary Awards 2017 honours distinguished LS and RS members of India

By exchange4media News Service | 2017/Jul/20

The Chief Guest of the event was M Hamid Ansari, Hon’ble Vice President of India

#GoTS7 trends on Twitter in India, fans world over go gaga

By Ronald Menezes | 2017/Jul/18

Game of Thrones season seven takes social media by storm. We take a look at what’s been trending after the release of the first episode of one of the most anticipated shows in TV history

Flashed Yesterday: Reliance Industries acquires stake in Balaji Telefilms for Rs 413.28 crore

By exchange4media News Service | 2017/Jul/21

Reliance Industries will acquire equity stakes in Balaji Telefilms amounting to Rs413.28 crores

Macroman Ranbir Kapoor rallies youth to 'live open'

By exchange4media News Service | 2017/Jul/18

Rupa & Co launches two new TVCs for premium innerwear brands, Macroman and Macrowoman

The future of sports is multi-sport: NP Singh, SPN

By exchange4media News Service | 2017/Jul/19

Sony Pictures Networks India (SPN) integrates the philosophy of ‘Sports Inspires Life’ to Go-Beyond® and engage viewers in a multi-sport viewership culture; all channels in the sports network get their distinct content positioning

Rashi Goel appointed VP Consumer Communications and e-commerce at Nestle; Vikramjeet Singh replaces her at Heinz

By Ruhail Amin | 2017/Jul/20

With Rashi Goel’s move to Nestle, Kraft Heinz India has appointed Vikramjeet Singh as CMO to lead the marketing, media and consumer research function

Madison Media appoints Saurabh Tyagi as GM to head Titan Media AOR

By exchange4media News Service | 2017/Jul/20

He joins the agency from Times Network where he was the Head of Revenue Strategy and Planning

Twitter leads Facebook and Instagram in B2B channel initiatives: Pulp Strategy's Future of Content 2017 report

By exchange4media News Service | 2017/Jul/18

Amongst non-conventional B2B channels, Twitter steers ahead of Facebook (25.3%)  and Instagram (18%) by garnering the approval of 47% marketers

How Motorola dominated the IPL 2017 conversation off the field

By exchange4media News Service | 2017/Jul/19

A look at how the smartphone brand engaged with cricket fans on twitter by sponsoring the Rising Pune Supergiant team

Bloomberg|Quint emerges as most popular business news publisher on Facebook video

By exchange4media News Service | 2017/Jul/21

It is the only business news brand among top 10 new-age news publishers, as per the rankings released by Vidooly in its June report

India to get fourth I&B minister in third year of Modi government

By Saif Ahmad Khan | 2017/Jul/18

Previously, Prakash Javadekar and Arun Jaitley served at the helm of the incumbent government’s Union I&B Ministry

Star India strikes back at TRAI before Madras HC, claims regulator cannot price pay channels

By Saif Ahmad Khan | 2017/Jul/19

The rejoinders will continue tomorrow with Dr Abhishek Manu Singhvi appearing on behalf of Vijay TV