Most Read Stories

Malini Agarwal tops IMPACT's list of 50 Most Influential Women, 2017

By exchange4media News Service | 2017/Mar/24

Taking native advertising to an altogether different level, Agarwal is undoubtedly one of the biggest influencers in the digital space today

Na life rukegi, na game rukega, says Hotstar's new commercial for Vivo IPL 2017

By exchange4media News Service | 2017/Mar/23

Given the super-busy lives we all lead, the new campaign makes a strong case for life to go on even as we get caught in the IPL fervour

Flashed Yesterday: Times Network re- launches Magicbricks Now as Mirror Now

By Priyanka Mehra | 2017/Mar/23

The channel will attempt to cover subjects like Crime, Women’s safety, Traffic woes and civic issues such as Cleanliness, Health, Environment, Power, Water

Ola, Tata, Madison OOH on top at Neon Awards'17 (flashed last night)

By exchange4media News Service | 2017/Mar/25

Madison OOH won both Creative and Media agency of the year while Ola and Tata were jointly declared OOH Advertisers of the Year at the seventh edition of exchange4media’s Neon Awards for outdoor advertising

Edelman strengthens India leadership, appoints Shane Jacob as head of Bengaluru office

By exchange4media News Service | 2017/Mar/24

Prior to joining Edelman, Jacob was leading the consumer technology business at The PRactice, driving communications programs for brands such as Microsoft, REVA, HP, BIAL, SanDisk and others

Algorithms are not fool-proof: Google’s UK fiasco a wake-up call for marketers?

By Ruhail Amin | 2017/Mar/28

After the recent ad controversy in the UK, brands across the world are now concerned that if Google, a leader in programmatic, can go wrong there is scope for such crisis showing up again, especially in cases where small to medium digital marketing agencies are involved

McCann most awarded agency from India at Adfest 2017

By exchange4media News Service | 2017/Mar/27

McCann Worldgroup, India, won a Grand Lotus, 2 Gold, one Silver, and 4 Bronze

Will Arnab Goswami's Republic cash in on the growth in the English News Genre?

By Priyanka Mehra & Madhuwanti Saha | 2017/Mar/23

Industry insiders indicate that Republic has already received its license and is expected to launch in the next few weeks

IMPACT's 50 Most Influential Women List 2017 to be unveiled today

By exchange4media News Service | 2017/Mar/23

The much-respected list recognises women who have redefined the dynamics in their respective fields across media

Telecast of Exit Polls garners 64.5 mn impressions for Hindi News and 24.9 mn for English News

By exchange4media News Service | 2017/Mar/23

Launch episodes of new fiction shows ‘Piya Albela’and ‘Prem Ya Paheli Chandrakanta’ showed a lukewarm response for Zee TV and Life OK, respectively

Woodland’s #AgainstAllOdds Season 2 is all about grit and determination

By exchange4media News Service | 2017/Mar/23

The new series of the campaign led by Interactive Avenues shares inspiring stories of courage and perseverance in the face of physical, social and mental barriers

India's app usage growing at 43% YoY:Yahoo Flurry Analytics Report

By exchange4media News Service | 2017/Mar/24

Phablet is most preferred mobile device with 61% market share in India; music, media and entertainment applications saw the biggest usage increase at 188%; time-spent in Messaging and Social apps grew by 52%

L'Oreal India calls for a media review

By Priyanka Mehra | 2017/Mar/28

The account size is estimated to be around Rs 300 crores

Will the top line of listed TV news companies de-grow at the end of FY 2017?

By Saif Ahmad Khan | 2017/Mar/24

The income of several listed television news companies fell on a comparative basis over a period of nine months between April to December 2016

As Madras HC hears closing submissions, TRAI confident about tariff order’s rollout from April 3

By Saif Ahmad Khan | 2017/Mar/28

Star India and Vijay TV have contended that TRAI has overstepped its jurisdiction by pricing content

Let's talk about sex, baby: Durex Jeans gets the conversation rolling

By exchange4media News Service | 2017/Mar/27

The premium condom maker’s recent social media campaign with Ranveer Singh kept people guessing if Durex was really making a foray into a whole new product category - denim wear

Carried yesterday: Arun Kumar named IPG Mediabrands' first Chief Data & Marketing Technology Officer

By exchange4media News Service | 2017/Mar/25

Kumar will continue as Global President of Cadreon, IPG’s Programmatic Technology Business

SureWaves MediaTech launches programmatic television advertising marketplace, 'Skynet'

By exchange4media News Service | 2017/Mar/28

BARC India is the Data Partner for Skynet, ensuring constant and accurate updates on viewership figures and trends