Todays News
 

News channels to be back with BARC starting midnight

By Naziya Alvi Rahman | 2017/May/26

After a week of high drama, the English news channels are expected to get back to BARC starting midnight. Highly placed sources said that the channels will resume the watermarking from 12 am tonight.

BBC bets big on Indian regional space...in conversation with Jim Egan, CEO, BBC Global News

By Ruhail Amin | 2017/May/26

BBC World is currently building its largest global facility in India outside the UK. On a brief visit to India, Jim Egan, CEO, BBC Global News spoke about betting big on the Indian market and foraying into new regional languages

Delhi high court doesn’t entertain injunction sought by Times Now against Republic

By exchange4media News Service | 2017/May/26

As per sources, The delhi high court refused to entertain an injunction sought by Times Group On issues related to IPR on audio tapes released by Republic.

Brands leverage the popularity of Swachh Bharat Abhiyan

By Anurag Singh | 2017/May/26

Astral Pipes is the recent brand after Dettol, Lifebuoy, Domex and Ghadi Detergent to spread the message of hygiene for Swachh Bharat

IPL 2017 makes history! Buzziest season ever with Vodafone and Vivo most engaging: Maxus Mesh report

By exchange4media News Service | 2017/May/26

Amazon Chonkpur Cheetah ads were the most watched on digital this IPL season

IDMA 2017 sees 750 entries from 60 agencies, 230 brands

By exchange4media News Service | 2017/May/26

The pre-screening process for the latest edition of exchange4media’s premier digital marketing awards came to an end this week with the jury going through 750 entries from 60 agencies and 230 brands

Sun TV Network’s revenues up 7%, subscription revenue up 18%, PAT up 13%, at the end of March 31, 2017

By exchange4media News Service | 2017/May/26

Sun TV Network operates satellite TV channels, airs FM radio stations and owns SunRisers Hyderabad Cricket franchise of IPL

Toonz Retail India appoints Dentsu India as its creative agency

By exchange4media News Service | 2017/May/26

Dentsu India will be responsible for the complete creative mandate of Toonz

BIG FM becomes largest radio network in UP and Bihar with 5 new stations

By exchange4media News Service | 2017/May/26

The radio station will amplify its reach across 11 cities in the region to benefit advertisers through differentiated content

Indigo Consulting hires Sumitra Sarkar as VP - Client Services & Strategy

By exchange4media News Service | 2017/May/26

Indigo Consulting’s data and brand-led approach to digital communication is highly differentiated, says Sarkar

POKKT enables in-game branding with launch of its latest SDK

By exchange4media News Service | 2017/May/26

With easily integrated and less intrusive ads, the newest feature rollout will make in-app advertising hassle-free for both game developers and brand advertisers

Media must learn the art of withstanding pulls and pressures without sacrificing its commitment to free and fair reportage: Hon'ble President of India, Pranab Mukherjee

By exchange4media News Service | 2017/May/26

The President strongly came out in support of freedom of press as he delivered the second Ramnath Goenka Lecture on May 25 in New Delhi

Lalitha Jewellery and Hindustan Lever rule BARC's Top 10 brands and advertisers list @Week 20

By exchange4media News Service | 2017/May/26

Lalitha Jewellery not only entered BARC'S Top 10 Brands Across Genres for Week 20 of 2017's viewership and ad insertionsbut also led it

Focus on the rapidly expanding Mobile Marketing Automation: Almitra Karnik, Head of Marketing & Global Growth, CleverTap

By Ronald Menezes | 2017/May/26

Karnik says that the Mobile Marketing Automation will be a $98 billion opportunity by 2021 and it's been growing at a CAGR of 28.1%

Tamil Nadu broadcasters trump South market with Rs. 1,400-1,800 cr revenue

By Akshata R Murthy | 2017/May/26

With the revenue billed at Rs. 1,400-1,800 cr, the southern markets are only going to get more lucrative

Delhi HC refuses to hear TV Today’s plea against Republic

By exchange4media News Service | 2017/May/25

TV Today claims to withdraw the petition after Republic assured the court that it is not running on multiple feed

White Rivers Media gets Shrinivas Vasishta on board as Video Content Head

By exchange4media News Service | 2017/May/25

Shrinivas intends to bring in his expertise to seamlessly integrate video content into the overall content strategy of the company’s brands

Rajan Anandan takes over as new IAMAI Chairman

By exchange4media News Service | 2017/May/25

Anandan takes over from Kunal Shah, Co-founder & Chief Executive Officer, FreeCharge

Star Plus and Sony Pal continue to dominate urban and rural markets, respectively @ BARC Week 20

By exchange4media News Service | 2017/May/25

Star Plus and Sony Pal fetched 427 million and 435 million impressions, respectively, as per BARC’s data for week 20

Concept PR bags America's PR World Gold

By exchange4media News Service | 2017/May/25

The agency’s Mission Mumbai Local campaign wins PR Milestone Award

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