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Wishfin bolsters marketing team with key new hires

By exchange4media News Service | Mar 29, 2017

Reem Saied joins as CMO, Bhartendra Singh as Head of Product, and Kousik Chatterjee as Head of Sales and Operations

The creative community has been bullied into changing its output: Uday Shankar, Chairman, FICCI Media & Entertainment Committee

By exchange4media News Service | Mar 22, 2017

Shankar, Chairman, FICCI Media & Entertainment Committee and Chairman and CEO, Star India, delivered the theme address at FICCI FRAMES 2017

The focus will now be on content solutions rather than media solutions: Michael Kahn, CEO, Performics Worldwide

By Abhinn Shreshtha | Mar 21, 2017

Michael Kahn, CEO of Performics Worldwide, was in Mumbai recently. In an interview to exchange4media, Kahn spoke on the changing nature of performance and digital marketing

e4m NEONS OOH, 2017: Shortlist Unveiled

By exchange4media News Service | Mar 17, 2017

The upcoming edition of the awards will recognise and reward all the exceptional work in OOH Advertising and Digital Signage done between January 2016-December 2016.

Twitter celebrates First View anniversary in India

By exchange4media News Service | Mar 11, 2017

First View gives brands exclusive ownership of Twitter’s most valuable real estate for 24 hours. Its exclusive placement enables brands to achieve “Love at First View,” getting attention at the top of the timeline when people are at their most receptive

IPL Season 10 campaign is an ode to all fans, including superstitious and the know-it alls

By exchange4media News Service | Mar 10, 2017

Sony MAX, Sony SIX and SONY ESPN, the official television broadcasters of the Indian Premiere League (VIVO IPL), have unveiled the new campaign with the message ‘10 Saal Aapke Naam’

Will IPL season 10 help ad spends out of the shadows of demonetisation?

By Ruhail Amin | Mar 09, 2017

Being the country’s most lucrative sporting event, IPL Season 10 is expected to turbo-charge brand spends after demonetisation wiped off Rs 1600 crore plus from Adex in Nov-Dec 2016

Amitabh Bachchan is brand ambassador of OnePlus in India

By exchange4media News Service | Mar 07, 2017

The association with Bachchan is yet another milestone in the brand’s growth story in India

Consumer behaviour has negatively impacted Search Engine Marketing

By Venkata Susmita Biswas | Mar 06, 2017

The DAN e4m Digital Report finds that the share of advertising spends on Search will decline from 27% to 19% by 2020.

Layoffs, freezing projects and reducing payouts: e-commerce giants sharpen their cost-cutting strategy

By exchange4media News Service | Mar 06, 2017

2017 is turning out to be a dark year for ecommerce giants with large scale layoffs, high-profile management exits and cuts in valuation spilling in. Every player is sharpening its strategy to reduce costs and conserve cash with the sole objective to rake in profits

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