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Indigo Consulting hires Sumitra Sarkar as VP - Client Services & Strategy

By exchange4media News Service | May 26, 2017

Indigo Consulting’s data and brand-led approach to digital communication is highly differentiated, says Sarkar

IPL 2017 makes history! Buzziest season ever with Vodafone and Vivo most engaging: Maxus Mesh report

By exchange4media News Service | May 26, 2017

Amazon Chonkpur Cheetah ads were the most watched on digital this IPL season

nexGTv now a featured app on Amazon Fire TV Stick

By exchange4media News Service | May 25, 2017

nexGTv to launch more big-screen apps in the near future

Amazon Prime Video presents a blockbuster summer lineup for kids

By exchange4media News Service | May 24, 2017

From hilarious comedy to action-adventure to stories about friendship, Amazon Prime Video’s summer holidays lineup has it all covered

GREY Group India appoints Mayuresh Dubhashi as ECD

By exchange4media News Service | May 24, 2017

Dubhashi, a Mechanical Engineer, has been in the advertising industry for nearly 15 years

Dekkho makes its big screen debut with Amazon Fire TV Stick

By exchange4media News Service | May 23, 2017

Dekkho to share entire content library on the streaming device for online and offline access

Subscription and advertising might be the answer to OTT's monetisation problem

By exchange4media News Service | May 23, 2017

Digital experts touched upon the rationale of a consumer, monetisation models, correct formats, price points and piracy in their discussion related to monetisation in OTT at the recently concluded OTTv Summit

Makers can leverage AI and Advanced Analytics in the OTT and monetization ecosystem: Dr Arif Ansari, Intuition Intelligence

By Anurag Singh | May 22, 2017

Adaptive AI uses tools such as the Relevance Engine and Viral Prediction Engine to get content based placement of ads right on the money, said Dr Ansari, CEO and Founder, Intuition Intelligence

Amazon.in launches finale film of Chonkpur Cheetahs

By exchange4media News Service | May 20, 2017

The finale film goes beyond the team to establish connect between the fictitious team and Indian dreamers across the country through different situations

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