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Amazon Prime Video and OML to debut 6 brand new comedy series

By exchange4media News Service | Sep 22, 2017

Amazon announces a fresh line up of shows, in association with OML, created by India’s well-known comedians Sumukhi Suresh, BiswaKalyanRath, Zakir Khan, Anuvab Pal, Kenny Sebastian and Varun Thakur

BARC Week 37: Amazon Online and Lalitha Jewellery lead Top 10 Brands, ahead of festive season

By exchange4media News Service | Sep 22, 2017

The festive period is witnessing e-commerce giant Amazon Online India retaining its second spot in BARC’s Top 10 Brands, while Flipkart slips to seventh position

New e-commerce players should focus on niche products: Advit Sahadev, CMO, Infibeam

By Akshata R Murthy | Sep 22, 2017

Sahadev predicts that television will slowly lose relevance with OTT and other such arms of digital coming into the big picture for advertisers

Flipkart ups its social media game for 'Big Billion Days'

By Akshata R Murthy | Sep 21, 2017

Flipkart has used its social media platforms innovatively for this year’s festive shopping season

Thrill, adventure, family life...exciting web series you just can't miss this September

By exchange4media News Service | Sep 21, 2017

Our pick of some of the best web series from different OTT players and content creators who came up with interesting concepts across different genres this month

You can't be a good marketer without love for data: Meera Iyer, Head of Marketing, Bigbasket

By Akshata R Murthy | Sep 21, 2017

The Head of Marketing at Bigbasket is a student for life and genuinely cares for customers and loves data. Here are some key learnings that have gotten Iyer this far in her professional journey

Will Indian brands get a voice?

By Misbaah Mansuri | Sep 19, 2017

Experts herald that voice AI could be the next frontier in brand marketing

ISA elects Sunil Kataria as Chairman

By exchange4media News Service | Sep 18, 2017

Kataria has led the Society in the past year to newer heights drawing support from his colleagues in the Executive Council, members and all fraternity entities

This festive season, Flipkart and Amazon India indulge in advertising blitz

By exchange4media News Service | Sep 18, 2017

Both e-commerce majors have been prominent in the Broadcast Audience Research Council (BARC) Top 10 Brands list for the last three weeks

BARC Week 36: Lalitha Jewellery leaves behind Amazon India and Flipkart to lead Top 10 Brands

By exchange4media News Service | Sep 15, 2017

Hindustan Lever continued to rule the Top 10 Advertiser list @BARCWeek36

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