Search Result : Flipkart News
 

The focus will now be on content solutions rather than media solutions: Michael Kahn, CEO, Performics Worldwide

By Abhinn Shreshtha | Mar 21, 2017

Michael Kahn, CEO of Performics Worldwide, was in Mumbai recently. In an interview to exchange4media, Kahn spoke on the changing nature of performance and digital marketing

From Singapore Tourism to Voltas, brands go all out to promote Badrinath Ki Dulhania

By exchange4media News Service | Mar 15, 2017

The film has received encouraging reviews and also seems to be making all the right noise with its brand associations

Consumer behaviour has negatively impacted Search Engine Marketing

By Venkata Susmita Biswas | Mar 06, 2017

The DAN e4m Digital Report finds that the share of advertising spends on Search will decline from 27% to 19% by 2020.

Layoffs, freezing projects and reducing payouts: e-commerce giants sharpen their cost-cutting strategy

By exchange4media News Service | Mar 06, 2017

2017 is turning out to be a dark year for ecommerce giants with large scale layoffs, high-profile management exits and cuts in valuation spilling in. Every player is sharpening its strategy to reduce costs and conserve cash with the sole objective to rake in profits

Embrace powerhouses like Google and Facebook for best results: Jack Uppal, General Motors

By exchange4media News Service | Mar 02, 2017

Jack Uppal speaks at the DAN E4M report presentation ceremony

Experts discuss future of digital advertising in India @DAN exchange4media Digital Report launch

By exchange4media News Service | Mar 02, 2017

Marketers and agency heads discuss the way forward for digital media at the launch of the Dentsu Aegis Network exchange4media Digital Report.

Dentsu Webchutney, Flipkart launch Trend Chain Campaign on Instagram

By exchange4media News Service | Feb 28, 2017

Dentsu WebChutney & Flipkart teamed up with some top fashion social media influencers in India to launch the Instagram campaign ‘Never Ending Trending'

Carried Yesterday : Aditya Swamy moves on from Flipkart; slated to join Google

By Priyanka Mehra | Feb 22, 2017

Before joining Flipkart in October 2015, Swamy was EVP Viacom 18 Head, MTV & MTV Indies

With just 4% contribution to Adex in 2016, have ecommerce lavish spends been cut to size?

By Ruhail Amin | Feb 22, 2017

Surprisingly, ecommerce that had taken the media market by storm in 2015 contributed only 4% to the total pie in 2016. In fact, investment by e-commerce category decreased by more than Rs 500 crore across TV, Print and Radio in 2016.

123