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BARC Week 37: Amazon Online and Lalitha Jewellery lead Top 10 Brands, ahead of festive season

By exchange4media News Service | Sep 22, 2017

The festive period is witnessing e-commerce giant Amazon Online India retaining its second spot in BARC’s Top 10 Brands, while Flipkart slips to seventh position

New e-commerce players should focus on niche products: Advit Sahadev, CMO, Infibeam

By Akshata R Murthy | Sep 22, 2017

Sahadev predicts that television will slowly lose relevance with OTT and other such arms of digital coming into the big picture for advertisers

Flipkart ups its social media game for 'Big Billion Days'

By Akshata R Murthy | Sep 21, 2017

Flipkart has used its social media platforms innovatively for this year’s festive shopping season

This festive season, Flipkart and Amazon India indulge in advertising blitz

By exchange4media News Service | Sep 18, 2017

Both e-commerce majors have been prominent in the Broadcast Audience Research Council (BARC) Top 10 Brands list for the last three weeks

BARC Week 36: Lalitha Jewellery leaves behind Amazon India and Flipkart to lead Top 10 Brands

By exchange4media News Service | Sep 15, 2017

Hindustan Lever continued to rule the Top 10 Advertiser list @BARCWeek36

Build amazing products and everything else will come: Rajan Anandan, Google

By exchange4media News Service | Sep 14, 2017

Rajan Anandan, Vice President, South East Asia and India, Google, said that a technology brand first prioritises on scale and its products and that monetisation is the last of its concerns

HDFC Bank is India’s most valuable brand, fourth year in a row: BrandZ™ Top 50 Most Valuable Indian Brands 2017

By exchange4media News Service | Sep 14, 2017

The study by WPP and Kantar Millward Brown also noticed that international brands like Amazon and Uber have understood Indian sensibilities better than home grown counterparts like Flipkart and Ola

DishTV becomes first DTH service brand to be listed on Flipkart

By exchange4media News Service | Sep 11, 2017

DishTV has joined hands with home-grown e-commerce major, Flipkart to bring to its customers a hassle-free Dish TV connection anytime, anywhere, just a click away.

Amazon India leads BARC's Top 10 Brands @Week 35

By exchange4media News Service | Sep 08, 2017

E-commerce majors reinstated their positions at BARC’s Top 10 Brands for Week 35 (August 26-September 1)

We have filed almost three dozen copyright cases against our competitors: K Madhavan, MD of Peps

By Akshata R Murthy | Sep 07, 2017

The mattress company plans to innovate more in order to avoid the replication of its marketing activities by other players

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