Search Result : Indian Railways News

The Pioneer Group and DIAL to launch a magazine for Delhi Airport

By exchange4media News Service | Sep 20, 2017

The editorial and design team will be led by The Pioneer’s Features Editor, Rinku Ghosh

Toilet: Ek Prem Katha stars rally hard with brands to counter open defecation

By exchange4media News Service | Aug 08, 2017

Brands associated with sanitary hygiene and cleanliness, ranging from CPCV pipes, toilet cleaning liquids and seat sanitisers, team up with the movie crew to promote healthy sanitary habits

Ogilvy India restructures for new Integrated Creative Leadership

By exchange4media News Service | Jul 14, 2017

Ajay Gahlaut, Sukesh Nayak, Kainaz Karmakar, Harshad Rajadhyaksha, Mahesh Gharat and Azazul Haque to lead new Integrated Creative Leadership structure

Delete marketing and insert storytelling, advises Donna Moritz at Tech Manch 2017

By Shraddha Shirodkar | Jun 19, 2017

The social media strategist and visual marketing specialist spoke about how visual storytelling can engage customers meaningfully and eventually, build trust

Will metros be the new airports for OOH?

By exchange4media News Service | Feb 14, 2017

The latest union budget discussed a number of initiatives but one that should stand out from an OOH industry perspective is about metros being hailed as an emerging mode of transport .

New Indian railway marketing and branding tender expected in April

By Abhinna Shreshtha | Jan 12, 2017

The total consolidated opportunity, which is set to include naming rights for trains, in-train digital display units, station inventory, train and station announcements, etc. is claimed to be worth 10 times the value of the biggest Indian airport’s branding rights

Google India unveils products to tackle data concerns, local language users set to benefit

By Saif Ahmad Khan | Sep 28, 2016

YouTube Go and Google Station are among the new products launched

Guest Column: Modi's Government is #Transforming India through Twitter-Raheel Khursheed

By Raheel Khursheed | May 30, 2016

As the Prime Minister marks two years in office, his vision of “minimum government, maximum governance” has been implemented via Twitter - from the Prime Minister himself to his ministers and their ministries to connect with Indian citizens writes Raheel Khursheed, Head of News, Government and Politics Partnerships, Twitter India

We can only enable marketing, not drive it: Vivek Sharma

By Ruhail Amin | Mar 05, 2016

Speaking at the Pitch CMO Summit 2016, Vivek Sharma, CMO of Pidilite highlighted how brand experience and brand involvement were two different concepts which are often misunderstood by marketers.

Internet cos welcome TRAI decision on differential pricing

By Abhinn Shreshtha | Feb 10, 2016

The internet and internet-based start-ups as well as industry bodies like IAMAI have unanimously welcomed TRAI's stand against differential pricing by telecom operators.