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In-cinema ads grew at 25% in 2016, 20% average growth rate over 3 yrs: Report

By Naziya Alvi Rahman | Jun 19, 2017

With numbers showing a phenomenal growth rate for in-cinema advertising in the last few years, we at Spotlight explore the factors that make this growth rate smooth and steady

GST: Taxation process for the advertising agencies may get complicated

By Ruhail Amin | May 24, 2017

Advertisers feel that with Goods and Services Tax (GST), the taxation process for the industry will become more complex, but the benefits will outweigh the disadvantages

Movie marketing 2.0: From generic to technology driven

By Ruhail Amin | Apr 28, 2017

Film promotion and marketing has come a long way from being a generic subject for marketers to something that is extremely targeted and uses data driven insights. We unravel the latest trends in movie marketing and promotion, and look at key shifts in this domain

Guest Column: 2016 was a game changer year for the film exhibition business: Rahul Puri, Mukta Arts

By Rahul Puri | Jan 07, 2017

Rahul Puri, MD, Mukta Arts, on demonetisation, curb on piracy, and big international digital entities Netflix and Amazon Prime Video making the film market more dynamic and fierce than ever before

Key mantra for OTT players: Catchup TV, sports, and original content

By Madhuwanti Saha | Aug 11, 2016

CatchupTV (recorded content, mostly programmes), sports and original content are favouring most of the players especially broadcasters

Mukta Arts to move SC against Mumbai HC land order

By exchange4media News Service | Feb 10, 2012

The order requires Whistling Woods International, a JV between Mukta Arts and Filmcity Mumbai to surrender 14.5 acres of land currently not in use

Canadian mobile video streaming Co Jigsee launches in India

By Shubhi Tandon | Aug 19, 2011

Mobile video streaming technology provider Jigsee has launched in India and aims to bring entertaining, informative, and educational video content to people who use feature phones. The introduction of Jigsee Beta enables mobile subscribers to access premium video content on mobile phones for free.

Rajpal Yadav signed on as owner of ‘Kanpur Gullies’ in T-10 Gully Cricket 2

By exchange4media Mumbai Bureau | Oct 06, 2009

‘T-10 Gully Cricket Season 2, Ab Har Koi Khelega’ has roped in actor Rajpal Yadav as a team owner of ‘Kanpur Gullies’, the Kanpur cricket team for this season. Yadav will own this team and will be responsible for marketing and promoting it in India. He will be involved from the grassroot level in all the team aspects – from selection, grooming of the players to cheering them in the stadium, etc. He will also be instrumental in promoting this social cause and garnering various corporate sponsorships for his team in this season. The day-night grand finale of this season will be held in Kanpur.

T-10 Gully Cricket media spend pegged at Rs 4 crore

By exchange4media News Service | Jul 08, 2009

The second season of T-10 Gully Cricket, ‘Ab Har Koi Khelega’, a cricket talent hunt-cum-tournament announced on Tuesday, July 7, 2009, is scheduled to begin from August 15 and continue till November 15. The three-month long tournament will see 896 players from 64 teams in 16 cities play against each other.

Komli Media appoints Pradeep Guha on its advisory board

By exchange4media Mumbai Bureau | Apr 04, 2009

Pradeep Guha has joined the Komli Media’s advisory board. He is currently a venture advisor at Nexus India Capital and Director of the International Advertising Association.

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