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Dentsu India appoints Rahul Sengupta as Chief Creative Officer

By exchange4media News Service | Sep 22, 2017

Armed with more than 23 years on experience in advertising, direction and production, Sengupta has worked on brands such as Bajaj two wheelers, ICICI Prudential, Titan, Tanishq, Britannia, Kwality Walls, among others

Cosmetic giant M.A.C launched on Myntra with high-decibel OOH campaign

By exchange4media News Service | Sep 08, 2017

OMI (Outdoor Media Integrated ), the agency vertical of Laqshya Media Group was assigned the responsibility to create the buzz for the newly launched M.A.C collection on Myntra

Happy mcgarrybowen appoints Rajesh Mani as ECD, Kunal Madhavdas as Sr. VP

By exchange4media News Service | Sep 04, 2017

The new hires mark a distinct upsurge in direction and ambition from Happy mcgarrybowen on its tenth anniversary

Cartoon Network Enterprises launches 'Cartoon Network Retro' collection

By exchange4media News Service | Aug 29, 2017

Cartoon Network Enterprises is the licensing and merchandising arm of Tuner International India

Turner International India brings a local IP for POGO after a long hiatus

By Madhuwanti Saha | Aug 11, 2017

Apart from POGO’s new local show and Cartoon Network’s latest season of ‘Oggy and the Cockroaches,’ Juhi Ravindranath and Krishna Desai of Turner International India talk about the entry of non-traditional advertisers on their kids space

The Advertising Club announces nomination list for Marquees 2017

By exchange4media News Service | Aug 08, 2017

The nomination list includes thought leaders who have been category game changers and innovators

Gritstones ropes in Amit Sadh

By exchange4media News Service | Aug 04, 2017

He will now be the face of the clothing brand

#GoTS7 trends on Twitter in India, fans world over go gaga

By Ronald Menezes | Jul 18, 2017

Game of Thrones season seven takes social media by storm. We take a look at what’s been trending after the release of the first episode of one of the most anticipated shows in TV history

Game of Thrones official merchandise now in stores

By exchange4media News Service | Jul 14, 2017

Black White Orange has exclusive licensing and merchandising rights for the India market

Pitch Top 50 Brands for 2017 announced

By exchange4media News Service | Jul 07, 2017

The list recognised brands across 10 categories: Social Contributors, Evergreens, Impactful Debuts, Disruptors, Digital Strategist, Resurgents, Master Connectors, Globetrotters, Bottom of the Pyramid and Gender Equitable

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