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Effective July 1, 2017, Vineet Gupta will be Group CEO of DDB Mudra; Aditya Kanthy will be Group MD as Madhukar Kamath to step down by December 2017

By exchange4media News Service | Mar 21, 2017

Gupta, currently the Chief Digital Officer, will be appointed as Group CEO (Designate) and Kanthy, currently the Chief Strategy Officer, will be appointed as Group Managing Director (Designate) effective April 1, 2017

LinEngage expands presence in Delhi; appoints Gagan Pal Singh Nagi as VP & Business Head

By exchange4media News Service | Mar 16, 2017

Nagi joins the agency from RK Swamy (Hansa Group), where he was General Manager and Business Head - North for Hansa Events, the experiential business unit

Pops officially launches his latest venture, HyperCollective

By exchange4media News Service | Mar 08, 2017

KV Sridhar aka Pops’ new venture is a collaboration between 21 companies

BBDO,Ogilvy and Mullen Lowe lead APAC Effie Awards as Finalists

By exchange4media News Service | Mar 03, 2017

138 finalists in the running; BBDO Network racks up 45 finalist entries, Ogilvy & Mather and Mullen Lowe follow with 27 and 15 entries, respectively

Nestle India is now upping its innovation game to gain leadership

By Madhuwanti Saha | Feb 13, 2017

Nestle India’s Maggi has now reported to regain close to 60 per cent market share. The food giant is now eyeing food technology to appeal to tech-savvy consumers, courtesy its partnership with Indian startups. Will 2017-18 be its year?

Prime Focus Technologies inks pact with Tata Sky

By exchange4media News Service | Feb 11, 2017

The deal includes developing hundreds of creative assets monthly on a diverse range of Tata Sky services that cover fitness, health, music, devotion, English, cooking, and many more

Nestle India ropes in Weber Shandwick and SPAG Asia to manage its diverse portfolio

By Ruhail Amin | Feb 06, 2017

Nestle has roped in PR firm Weber Shandwick to look after the Chocolate and Diary brands, while SPAG Asia will handle the Health and Nutrition brands.

Guest Column: Top 10 digital marketing trends that will dominate 2017: Sanjeev Jasani, Cheil India

By Sanjeev Jasani | Feb 03, 2017

I would imagine that this will continue into 2017 and marketers will continue to believe the internet space is going to expand further. Data will become very important and that too Real Time Data, writes, Sanjeev Jasani, Head – Digital, Cheil India.

Publicis Media India adds Rs 1000 crore plus business in the last nine months

By exchange4media News Service | Jan 25, 2017

Will now handle a number of new accounts which include Parle Products, Mars, Fiat Chrysler, Citibank, OnePlus, Singapore Tourism Board and Fox Media

Mindshare gets Charlotte Lee to lead HSBC account across APAC

By exchange4media News Service | Jan 24, 2017

Lee will lead both the traditional business as well as ‘VULCAN’, the HSBC trading desk

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