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Flipkart ups its social media game for 'Big Billion Days'

By Akshata R Murthy | Sep 21, 2017

Flipkart has used its social media platforms innovatively for this year’s festive shopping season

We want to pioneer programmatic advertising in India: Tejinder Gill, Truecaller

By Ronald Menezes | Aug 31, 2017

The Vice President, Sales & India Operations of Truecaller, shared his views on the app’s future plans, how they managed to achieve a 300 per cent growth rate and other industry related issues

PM Modi leads India's Power Profile list on LinkedIn for 2017

By exchange4media News Service | Aug 24, 2017

Karthik Srinivasan, Prashanth Challapalli, Charulata Ravi Kumar, Sunil Lulla among others feature on LinkedIn’s fourth edition of Power Profiles, a list of the most viewed LinkedIn profiles of professionals in India

Madison OOH shines at Outdoor Advertising Awards

By exchange4media News Service | Aug 09, 2017

The awards were won across a wide range of clients like Tata Motors, Naco, Pidilite, Bluestar, Asian Paints, Snapdeal and Raymond

Gritstones ropes in Amit Sadh

By exchange4media News Service | Aug 04, 2017

He will now be the face of the clothing brand

Snapdeal Sr. VP finance joins TFS as CFO

By exchange4media News Service | Aug 02, 2017

Vivek Patankar joined Snapdeal in 2015 and also had an extensive stint at Unilever

Madison Media appoints Saurabh Tyagi as GM to head Titan Media AOR

By exchange4media News Service | Jul 20, 2017

He joins the agency from Times Network where he was the Head of Revenue Strategy and Planning

Patanjali is among India's Most Influential Brands: Ipsos study

By exchange4media News Service | Jul 14, 2017

Home-grown brands Patanjali and Jio enter the top 10 ranked at fourth and ninth place, respectively, without being featured in the previous edition of the study

e4mrecap: Digital ad fraud, PayTM promise, Skynet: Everything that mattered this week

By exchange4media News Service | Jun 03, 2017

Here’s the recap on week stories related to digital ad fraud, PayTM, Vijay Shekhar, RBI, Surewaves, programmatic, Skynet and many more.

Snapdeal story a classic example of short term approach: Experts

By Ruhail Amin | Jun 02, 2017

The once glorified example in the ecommerce business, Snapdeal has become a classic boom to bust story. Here are some insights into the factors that led to the collapse of one of India’s biggest homegrown brands

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