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Cannes Lions 2017: India wins 1 Silver in Innovation, 2 in Direct to take metals tally to 24

By exchange4media News Service | Jun 22, 2017

The latest win takes India's total metal tally to 24. India had won 27 metals last year.

Publicis Groupe bans its agencies from awards participation; diverts budgets to creating Marcel

By exchange4media News Service | Jun 22, 2017

The holding company is gearing up to create a new AI-powered platform, Marcel, which it believes will be transformational for its businesses.

Cannes Lions 2017: Leo Burnett wins Silver for #RoadsThatHonk, India’s first ever metal in the Innovation Lions

By Srabana Lahiri | Jun 21, 2017

#RoadsThatHonk is an innovative anti-collision vehicle management system, to make India’s national highways safer

Guest Column: Have you Google-searched your soul lately, asks Meera Sharath Chandra@Cannes Lions 2017

By exchange4media News Service | Jun 21, 2017

Technology, content and communication no longer want to be disruptors; they want to become active reasons to bond

Bollywood banks on ICC Champions Trophy 2017 for trailer debuts

By Madhuwanti Saha | Jun 20, 2017

SRK chose India-Pak final to launch first mini-trailer of his upcoming movie, Akshay Kumar launched his trailer during India-South Africa match

Qoruz launches Social Media Campaign Tracker to help companies measure up

By exchange4media News Service | Jun 20, 2017

Co-Founder Praanesh Bhuvaneshwar says this tracker enables brands to measure the earned media performance

Cannes Lions 2017: Prasoon Joshi and Amit Akali upbeat about leading Pharma shortlist

By Srabana Lahiri | Jun 19, 2017

Five Indian agencies were shortlisted in the Cannes Lions Health and Wellness and Pharma categories

Delete marketing and insert storytelling, advises Donna Moritz at Tech Manch 2017

By Shraddha Shirodkar | Jun 19, 2017

The social media strategist and visual marketing specialist spoke about how visual storytelling can engage customers meaningfully and eventually, build trust

Innovation is at the core of what we do on the tech and content fronts: Tuhin Menon, Culture Machine

By Dolly Mahayan | Jun 19, 2017

How Culture Machine has aced the differentiator game, one video at a time

Show some love offline, urges Vodafone's #LookUp campaign on Father's Day

By exchange4media News Service | Jun 19, 2017

Based on the success of their social experiment #LookUp during Valentine’s Day, Vodafone India releases a similar digital campaign to celebrate Father’s Day

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