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HP Lubricants and Leo Burnett India create innovative, intelligent road systems with #RoadsThatHonk

By exchange4media News Service | Apr 29, 2017

#RoadsThatHonk is a big step towards safe highway infrastructure communication using smart anti-collision warning devices for safer commutes

Mirinda introduces innovative packaging to further its #releasethepressure campaign

By exchange4media News Service | Apr 29, 2017

The packaging innovation is a part of Mirinda’s ‘No More Pressurepanti, Only Pagalpanti’ campaign

Discovery announces digital partnerships with VS Media and TABILABO

By exchange4media News Service | Apr 27, 2017

These initiatives to transform and accelerate Discovery’s growth across Asia Pacific

Zee forays into Latin America with Zee Mundo

By exchange4media News Service | Apr 27, 2017

Zee to launch its Spanish-language Bollywood movie channel, Zee Mundo in Mexico and Ecuador

Guest Column: Online Video Marketing will have a phenomenal 2017: Sahil Chopra, iCubesWire

By Sahil Chopra | Apr 26, 2017

A recent Forbes study shows 90% of marketing respondents prefer to incorporate video in their campaigns, points out Sahil Chopra

Chonkpur Cheetahs have found their missing wicket-keeper, and it’s a girl!

By exchange4media News Service | Apr 25, 2017

Amazon India surprises viewers with the fourth instalment of its IPL ad campaign

OLA hopes to leave a green trail with new marketing campaign

By Ruhail Amin | Apr 25, 2017

The campaign offers a solution for addressing issues like global warming, need for clean air and reducing traffic congestion. Without splurging big budgets and roping in celebrities, the new OLA campaign is presented in an animated strip and vividly captures the importance of shared rides

Regional OTT content growth will contribute to 35 per cent of viewership for next five years

By Venkata Susmita Biswas | Apr 24, 2017

Regional content space has approximately 750 million untapped internet users

Bahubali 2 poised to break fastest pre-booking record

By exchange4media News Service | Apr 22, 2017

Bahubali - The Conclusion has already raked in at least Rs 500 crore even before the release of the movie from the sale of the film’s theatrical and satellite rights

Chevrolet initiates on-ground activation for its ‘Drive with Care - Protect Your Precious’ campaign

By exchange4media News Service | Apr 22, 2017

As part of the campaign, Chevrolet’s little Safety Ninja mascots raise awareness aboutchild safety on roads

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