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Star Plus and Sony Pal lead urban and rural markets respectively @BARC Week 15

Author | exchange4media News Service | Thursday, Apr 20,2017 1:31 PM

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Star Plus and Sony Pal lead urban and rural markets respectively @BARC Week 15

According to BARC data for week 15 (April 8–14), Star Plus continued to maintain its hold over the urban market with 456 million impressions. Sony Pal, too, continued to lead the rural market in the same week with 464 million impressions.

Collectively, Star Plus dominated the chart with 678 million impressions followed by Sony Pal with 599 million impressions and Colors following closely with 590 million impressions.

Urban Market

Star Plus, despite suffering a fall in its ratings, continued to top the urban market with 456 million impressions, compared to 475 million impressions it had in week 14.

Colors held on to its second spot with 393 million impressions as against the 400 million impressions it fetched the previous week.

Sony SAB climbed up to the third spot with 288 million impressions as against its 276 million impressions it garnered in week 14.

Zee TV, on the other hand, slipped to the fourth spot with 285 million impressions, compared to week 14’s 288 million impressions.

Sony Entertainment Television, which was at the fourth position last week, slipped to the fifth spot with 268 million impressions as against previous week’s 279 million impressions.

Rural Market

Sony Pal maintained its dominance over the rural market with 464 million impressions, as against week 14’s 454 million impressions.

Rishtey retained its second spot with 395 million impressions compared to the 372 million impressions it garnered last week.

Star Utsav moved up to the third spot with 334 million impressions.

Zee Anmol slipped to the fourth spot with 326 million impressions as against the 328 million impressions it fetched in week 14.

 Zee TV took the fifth spot with 226 million impressions.

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